SOCIAL MEDIA MANAGER AT PLAZZAA | SOCIAL MEDIA JOBS IN LAGOS

About Company:

Plazzaa is a lifestyle and travel platform that helps users find personalised recommendations for experiences and places in African cities, based on their unique needs, preferences, and location.

Job Description:

The Social Media Manager drives digital community growth and brand visibility. This role requires an independent, highly proactive creator who can plan, shoot, and manage multi-platform content schedules without constant supervision.

The successful candidate takes complete ownership of our public digital touchpoints transforming lifestyle trends into engaging short-form videos, maintaining daily posting consistency, and managing active customer communities to build long-term brand loyalty.

Requirements:

A. Content Engineering & Multi-Platform Publishing

• Develop, schedule, and execute a cohesive weekly content calendar tailored to our target consumer audience.

• Publish high-quality daily updates, aesthetic product showcases, and interactive stories across X (Twitter), Instagram, TikTok, and WhatsApp Business.

• Maintain absolute consistency in visual style, brand tone, and publishing deadlines across all handles.

B. Short-Form Video Production & Creative Writing

• Script, film, and edit engaging short-form video content (Reels, TikToks, and Shorts) focused on lifestyle aesthetics.

• Record clear, professional voiceovers and match video sequences using modern editing apps.

• Write catchy captions, direct-response copy, and platform-specific hashtags to increase organic reach.

C. Community Management & Audience Engagement

• Actively monitor social media pages, responding to incoming direct messages (DMs), comments, and customer inquiries promptly and professionally.

• Cultivate an active digital community by starting conversations, running polls, and encouraging user-generated content.

D. Performance Analytics & Strategy Iteration

• Track weekly reach, engagement rates, follower growth, and click-through metrics using native platform analytics.

• Compile and submit structured weekly performance reports to management, offering clear, data-backed ideas to optimize the next week's content.

Qualifications and Skills:

Experience Parameters

• Longevity: Minimum of 2 to 3 years of verifiable experience directly managing social media portfolios for corporate brands.

• Industry Footprint: Past experience working within the lifestyle, fashion, beauty, wellness, or consumer goods industry is highly valued.

• Content Portfolio: A proven portfolio showing hands-on video editing, visual storytelling, and live page growth is required.

Technical Skills & Competencies

• Video & Design Tool Stack: Strong basic proficiency utilizing mobile and desktop editing applications—specifically CapCut (or similar video editors) and Canva for template design.

• Platform Mastery: Deep understanding of current social media algorithms, trending audio tracks, and audience growth mechanics across TikTok, Instagram, and X.

• Communication Core: Outstanding written and verbal English communication skills, with absolute attention to detail in grammar, spelling, and design layouts.

Salary

Application Closing Date: Not specified

Application Instructions:

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