MARKETING & GROWTH LEAD AT ASENKA GLOBAL

A. Strategy & Planning

• Develop quarterly unified marketing & growth plans for all business units.
• Run market & competitor research and set positioning strategies.
• Manage and optimise marketing budgets to prioritise high-impact channels.

B. Digital Marketing & Customer Acquisition

• Lead SEO/SEM, Google Ads, Meta Ads, email marketing and CRO initiatives.
• Drive pharmacy footfall, online orders, hospital bookings, and apartment enquiries.
• Manage content calendars, creative briefs, and digital user journeys.

C. Physical & Local Marketing Execution

• Implement hyper-local activations, in-store promotions and community outreach.
• Build partnerships with local influencers, healthcare providers and community groups.

D. Growth & Performance Management

• Track KPIs across units, identify underperformance, and propose corrective actions.
• Work with Business Intelligence to translate insights into experiments and improvements.

E. Brand Management

• Maintain consistent brand presence across all touchpoints and manage asset library.
• Oversee creative approvals and vendor/agency relationships.

F. Business Growth & B2B Consulting Acquisition

• Design B2B marketing strategies for the consulting arm and produce pitch materials.
• Support partnership development and lead generation for consulting engagements.

G. Team Leadership & Innovation

• Recruit and mentor a small marketing team; instil a test-and-learn growth culture.
• Explore low-cost, high-impact growth tactics and scale successful experiments.

Key Performance Indicators (KPIs)

1. Pharmacy (Mace)

• 10–15% monthly increase in walk-ins.
• Higher repeat purchase rates and improved digital conversion.

2. Shortlet Apartments

• Improved occupancy & booking conversions; growth in patient referrals.

3. Apartments / Hospitality Units

• Maintain 70–80% occupancy; 25–30% enquiry-to-booking conversion; 4.7+ review rating target.

4. Healthcare Consulting (B2B)

• Number of qualified leads and conversion into proposals/signed projects.

5. Digital & Brand Performance (All Units)

• Traffic, engagement, landing-page conversion improvements and timely monthly reports.

Working Structure

• Reports to: CEO
• Works closely with: Operations leads, Design/Branding, Finance, Business Intelligence, HR

Must-have

• 3–5+ years in marketing, growth, or brand roles with demonstrable results.
• Hands-on experience running digital campaigns (SEO/SEM, Meta, Google Ads, PPC).
• Proven track record with consumer-facing campaigns and measurable ROI.
• Strong knowledge of Abuja consumer dynamics and local activation tactics.
• Solid analytical skills and comfort with Google Analytics, CRMs, Excel/Sheets.
• Excellent copywriting and communications skills.
• Budget management experience and vendor coordination skills.

Nice-to-have

• Experience in healthcare, pharmaceuticals, or hospital marketing.
• Background in retail, hospitality, FMCG or real estate marketing.
• Basic design skills (Canva) and familiarity with marketing automation.