MARKETING MANAGER - AFRICA AT CONTROL RISK | MARKETING JOBS IN LAGOS

• We are seeking a strategic and creative Marketing Manager to join the global marketing team of our global consulting firm. This role will play a key part in building awareness of Control Risks' expertise and driving growth across our service offerings.
• The successful candidate will have Africa-specific marketing experience, be a driven self-starter who can lead planning and delivery of global (80%) and Africa-focused (20%) marketing campaigns.

Key Responsibilities
Marketing Campaign & Event Delivery:

• In line with our global marketing plan, lead the development and execution of compelling multi-channel marketing campaigns that target key buyer personas and support the full funnel, from awareness to lead generation and on-going engagement.
• Deliver sales enablement tools/collateral/content (via timely briefs to our in-house Brand team) to support sales/account management teams.
• Plan and execute events (in-person and online) that enhance the client experience and support campaign objectives alongside ensuring event debrief meetings and reporting takes place.
• Craft clear, concise, and compelling messaging on complex topics that resonate with commercial decision-makers.
• Generate content ideas aligned to global programme priorities, tailored for regional impact.
• Manage external partnership and supplier relationships e.g. conference organisers and membership organisations.
• Collaborate with subject matter experts (SMEs) and commercial leads to shape and deliver impactful campaigns.
• Manage campaign/event deliverables, timelines and budget associated with the region.

Content & Thought Leadership:

• Work with SMEs and the Content team to produce thought leadership content that supports brand positioning and drives engagement across digital channels.
• Coordinate the creation of campaign assets including emails, social media posts, web content, and lead/client communications.

Reporting & Insights:

• Track campaigns in CRM ensuring stakeholders adhere to marketing campaign processes.
• Measure and analyse marketing campaign and event performance using qualitative and quantitative metrics at the end of each campaign.
• Optimise future marketing campaigns and events based on insights.
• Contribute to initiatives that build brand credibility such as award submissions, rankings, and recognitions.
• Assist in the management of the marketing budget and processing of invoices related to marketing activity.
• Document and present campaign delivery and performance to key stakeholders.