LIFECYCLE MARKETING MANAGER AT RENMONEY

About Company:

Renmoney - We are a passionate team determined to challenge the status quo and make financial inclusion count for the millions of under-banked individuals and small business owners in Nigeria. We provide loans, savings, and fixed deposit solutions to our customers. Our vision is to be the most convenient lending company, delivering outstanding service experiences.

Job Description:

• Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app—from onboarding through win-back.
• Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale.
• Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance.
• Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI.
• Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights.
• Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs.
• Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards.
• Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.

Requirements:

• Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
• Excellent written English with copywriting and editorial ability for short- and long-form communications.
• Solid project management, stakeholder communication, and cross-functional collaboration skills.
• Have a strong grasp of lifecycle marketing and know how to use data and automation to drive retention.
• Enjoy collaborating cross-functionally with Product, Data, and Growth teams.
• Thrive in an environment that values experimentation, iteration, and measurable impact.
• Are both analytical and creative—able to dive into dashboards and write compelling copy.

Qualifications and Skills:

• 2+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).
• Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
• Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
• Knowledge of experiment design and statistical interpretation.
• Familiarity with attribution (e.g., AppsFlyer).
• Understanding of the Nigerian consumer landscape.

Salary

Application Closing Date: Not specified

Application Instructions:

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