SOCIAL MEDIA & CONTENT CREATOR (ADS & GROWTH SPECIALIST) AT SYLVASTAR GROUP | SOCIAL MEDIA & CONTENT CREATOR JOBS IN ABUJA

About Company:

Sylvastar Group is a diversified Nigerian conglomerate with its headquarters in Abuja, Nigeria, operating across multiple sectors including real estate, agriculture, food & beverages, finance, and petrochemical manufacturing.

Job Description:

Sylvastar Group is seeking a dual-threat Social Media & Content Creator to lead our digital expansion in Abuja. This role is designed for a data-driven creative who understands that high-quality content is the fuel, but strategic advertising is the engine of growth.

You will be responsible for the full digital funnel: from creating "scroll-stopping" reels and high-fidelity graphics to managing high-converting Meta Ad campaigns. If you are a result-oriented specialist who thinks in terms of ROI and CPL (Cost Per Lead) while maintaining a premium brand voice, we want you to drive our online authority.

Requirements:

1. Content Architecture & Narrative Branding

• Multimodal Creation: Produce high-quality graphics, videos, and reels that simplify Sylvastar’s corporate services into compelling digital stories.

• Field Coverage: Conduct on-site visits and event coverage to provide authentic, "behind-the-scenes" content that builds brand trust.

• Strategic Copy: Write persuasive marketing copy and captions tailored to the nuances of LinkedIn (Professional), Instagram (Visual), and TikTok (Dynamic).

2. Performance Marketing (Ads & Lead Gen)

• Meta Ads Mastery: Plan and execute targeted campaigns via Meta Ads Manager, focusing on audience segmentation and A/B testing.

• Lead Generation: Optimize ad performance to drive a consistent flow of high-quality leads while maintaining a competitive Cost Per Lead (CPL).

• Budget Governance: Monitor ad spend daily to ensure maximum ROI, adjusting bids and creatives based on real-time performance data.

3. Analytics & Growth Strategy

• KPI Stewardship: Track and interpret critical metrics including engagement rates, CTR (Click-Through Rate), and conversion velocity.

• Insight-Driven Reporting: Prepare weekly and monthly performance reports that translate raw data into actionable growth strategies.

• Algorithm Adaptation: Stay ahead of platform changes, ensuring our organic and paid strategies evolve with digital trends.

Qualifications and Skills:

Professional Profile

• Technical Stack: Advanced proficiency in Meta Ads Manager, Canva, CapCut, and the Adobe Creative Suite.

• Experience: Proven track record in social media management with a focus on measurable ROI and lead generation.

• Mindset: A "growth-hacker" mentality—equally obsessed with visual aesthetics and performance data.

• Education: Background in Digital Marketing, Communications, or a related field.

Core Competencies

• Copywriting: Ability to write "conversion-focused" copy that triggers action.

• Data Literacy: Ability to interpret analytics to refine content and bidding strategies.

• Independence: A self-starter capable of meeting tight deadlines in a fast-paced Abuja corporate environment.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV and portfolio to: hr@sylvastargroup.com using the Job Position as the subject of the email.