CONTENT MARKETER AT HUMAN RESOURCE BUSINESS PARTNERS (HRBP) LIMITED | CONTENT MARKETER JOBS IN LAGOS

About Company:

Human Resource Business Partners (HRBP) Limited - Our client, a software solution company is recruiting to fill the position above

Job Description:

Acumeet is seeking a high-velocity Content Marketer to lead our digital narrative and lead generation engine in Lekki, Lagos. This is not just a writing role; it is a technical marketing position. You will be responsible for translating sophisticated AI concepts—like Azure OpenAI models, on-prem deployments, and security postures—into compelling stories that resonate with enterprise leaders in Healthcare, Finance, and Government.

Your mission is to own the full marketing funnel: from driving organic traffic through SEO and LinkedIn Ads to optimizing retargeting funnels that convert prospects into product demos. If you are a B2B SaaS specialist who understands how to market "Trust and Tech" to enterprise buyers, we want you to shape the voice of Acumeet.

Requirements:

1. Technical Product Marketing & Messaging

• Complexity Simplified: Translate technical capabilities (AI models, LLMs, and Cloud compliance) into persona-based messaging for high-stakes industries like Telecom and Professional Services.

• Content Ownership: Own the multi-format content calendar, producing compliance-aligned whitepapers, case studies, and blog posts that establish thought leadership.

• Sales Enablement: Collaborate with Product and Engineering to create marketing stories that help the Sales team close enterprise deals.

2. Full-Funnel Digital Growth

• Paid & Performance: Run targeted, high-intent campaigns on LinkedIn, Google Ads, and Meta, focusing on retargeting funnels to drive free trials and demos.

• SEO & CRO Mastery: Manage website health, SEO strategies, and Landing Page Conversion Rate Optimization (CRO) using GA4 and heatmapping tools.

• Marketing Automation: Build and optimize automation flows to ensure a seamless handoff from Marketing Qualified Leads (MQLs) to Sales Development Representatives (SDRs).

3. Analytics & Event Integration

• Data-Driven Dashboards: Build and maintain dashboards tracking MQLs, SQLs, Cost Per Acquisition (CPA), and ROI across all organic and paid channels.

• Offline Activations: Work with the sales team to manage B2B events and activations, ensuring a high ROI through rigorous lead capture and follow-up.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s Degree in Marketing, Communications, or a related field.

• Experience: Minimum 2 years in Digital Marketing, specifically within B2B SaaS or Tech.

• Ecosystem Knowledge: Experience marketing Microsoft ecosystem solutions or AI-driven SaaS tools is a major advantage.

• Enterprise Focus: Proven track record of running campaigns that target enterprise-level buyers and C-suite personas.

Core Competencies

• Technical Literacy: Ability to understand and write about AI, LLMs, Cloud Infrastructure, and Compliance without losing the human touch.

• Channel Expertise: Hands-on mastery of LinkedIn Ads, SEO, SEM, and Google Analytics (GA4).

• Cross-Functional Collaboration: Comfortable working with Engineering to extract product truths and with Sales to drive revenue.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: nngwu@icsoutsourcing.com using "Content Marketer" as the subject of the mail.