SALES EXECUTIVES AND MANAGERS AT TASTY TIME NIGERIA LIMITED | LAGOS

About Company:

Tasty Time Nigeria Limited is a leading Food and Beverage Company and the pioneer of blackcurrant-based fruit drinks in Nigeria. We have been in the Food and Beverage business since 1990, providing our customers with premium flavoured drink brands that are next to none. 

Job Description:

We are seeking a high-caliber, commercially astute Head of Sales & Marketing to lead our growth engine. This is a dual-focus leadership role requiring a visionary strategist who can design multi-channel marketing plans and a relentless sales leader who can close high-value accounts. You will be responsible for transforming our performance culture, opening new revenue streams, and representing the brand at the highest levels of industry and government. If you are a result-oriented leader with a track record of accurate forecasting and team mobilization, we invite you to lead our expansion from our Ipaja headquarters.

Requirements:

1. Strategic Growth & Market Intelligence

• Strategy Development: Design and implement integrated sales and marketing strategies to identify and capture new market channels.

• Market Insight: Conduct "Total Addressable Market" (TAM) analysis to define competitor share and pinpoint untapped opportunities for our product portfolio.

• Change Leadership: Lead organizational shifts to modernize sales processes and transform overall performance metrics.

2. Revenue Management & Forecasting

• Financial Precision: Forecast annual, quarterly, and monthly revenue streams with minimal deviation from actuals.

• Budget Accountability: Define and manage the realization of revenue targets while overseeing marketing and sales expense budgets.

• Executive Reporting: Present realistic sales/marketing revenue and expense reports to the management team, backed by field data.

3. High-Level Relationship & Account Management

• Stakeholder Engagement: Build and leverage relationships with trade groups, professional associations, NGOs, and governmental bodies on behalf of the company.

• Account Penetration: Directly lead the pursuit of prospective "Tier-1" accounts, managing the relationship through all phases of the complex sales cycle.

• Industry Representation: Serve as the face of the company at trade meetings and high-profile events to promote new and existing products.

4. Team Leadership & Talent Development

• Supervision & Alignment: Direct the daily activities of the sales and marketing teams, ensuring every action aligns with the company’s strategic direction.

• Training & Mentorship: Establish seminars and training programs focused on emerging services, competitive strategies, and growth sectors.

• Motivation: Foster a high-performance culture by motivating teams to exceed their goals through structured commission and incentive programs.

Qualifications and Skills:

Experience & Background

• Leadership History: Proven experience in a senior sales and marketing role with a track record of hitting multi-million naira targets.

• Industry Mastery: Deep understanding of market shifts, competitor tactics, and new product entry strategies.

• Technical Skill: Proficiency in CRM tools, financial modeling for forecasting, and advanced reporting.

Core Competencies

• Analytical Prowess: Ability to interpret field intelligence and customer information into actionable strategic plans.

• Negotiation & Influence: Skilled at penetrating new sectors and closing complex, long-cycle accounts.

• Operational Discipline: Strong managerial skills to coordinate both marketing (brand/demand) and sales (conversion) functions.

Salary

Application Closing Date: 31st January, 2026

Application Instructions:

Interested and qualified candidates should forward their CV to: careers@tastytimedrinks.com.ng using the position as subject of email.