PRODUCT MARKETING MANAGER AT BAOBAB MICROFINANCE BANK

About Company:

Baobab Microfinance Bank Nigeria is a leading financial services provider dedicated to empowering individuals and small businesses through innovative financial solutions. We offer a range of products including savings, loans, and financial services designed to meet the diverse needs of our clients. Our commitment to financial inclusion and sustainable growth has positioned us as a trusted partner in the communities we serve.

Job Description:

Strategy & Positioning:

• Develop and refine product positioning, value propositions, and messaging that resonate with target audiences.
• Conduct market research and competitor analysis to guide product differentiation and market entry strategies.
• Define customer segments and key use cases for each product line.

Go-to-Market (GTM) Planning:

• Lead cross-functional GTM launches for new products and features, ensuring alignment across product, marketing, and sales teams.
• Develop and manage integrated marketing campaigns that drive awareness, activation, and adoption.
• Support the development of marketing assets (videos, landing pages, product sheets, social ads, etc.) in collaboration with the creative and growth teams.

Product Growth & Optimization:

• Collaborate with the Growth and Product teams to track adoption metrics, user behavior, and retention performance.
• Identify opportunities to enhance product experience through feedback, insights, and user data.
• Develop lifecycle communication strategies to increase engagement and reduce churn.

Stakeholder Management:

• Partner with internal teams (Growth, Tech, Risk, Sales, and Customer Experience) to ensure consistent product communication and alignment.
• Support field and agency banking teams with product training, marketing materials, and merchant engagement tools.
• Collaborate with Baobab Group’s regional marketing and innovation teams to ensure alignment with group strategy.

Insights & Reporting:

• Monitor key performance indicators (KPIs) across awareness, activation, and retention funnels.
• Produce regular product marketing reports with actionable insights and recommendations.

Requirements:

• Proven experience launching or managing fintech or banking products.
• Strong understanding of the Nigerian financial ecosystem, customer behavior, anddigital channels.
• Excellent communication, storytelling, and analytical skills.
• Proficiency in data analytics, campaign performance tools, and CRM systems.

Qualifications and Skills:

• Bachelor’s degree in marketing, Business, Economics, or a related field (MBA or equivalent is a plus).
• 3–6 years of experience in product marketing, growth marketing, or digital services.

Salary

Application Closing Date: 15th November, 2025

Application Instructions:

Interested and qualified candidates should send their CV to: ng.recruitment@baobabgroup.com cc: bagbadu@baobab.com using "Product Marketing Manager" as the subject of the mail.