MARKETING SUPERVISOR AT VMAX TEA & COFFEE LTD | MARKETING SUPERVISOR JOBS IN LAGOS

About Company:

VMAX365 is a leading Chinese tea & coffee chain brand, committed to delivering authentic Chinese flavors to the world. With a strong presence in Asia, we are now expanding into Nigeria, starting with our first stores in Lagos Ikeja. Our Vision To become Nigeria’s most loved tea & coffee chain, offering not just drinks, but a lifestyle experience.

Job Description:

VMAX Tea & Coffee is seeking a high-energy, creative Marketing Supervisor to lead our brand into its next phase of growth. This role is designed for a strategic marketer who understands the fast-paced nature of the QSR (Quick Service Restaurant) industry. You will be responsible for bridging the gap between digital buzz and in-store footfall—managing high-impact social media content while simultaneously executing local store marketing (LSM) activities. If you have experience in major beverage or food chains and know how to turn a seasonal drink into a viral trend, we want you to lead our marketing efforts.

Requirements:

1. Campaign Strategy & Brand Growth

• Integrated Campaigns: Plan and execute 360-degree marketing campaigns to drive top-line sales and brand equity.

• Seasonal Innovation: Lead the launch of seasonal beverage activities, coordinating with the product team to ensure marketing aligns with menu updates.

• Budget Stewardship: Manage the marketing budget with precision, ensuring a high Return on Ad Spend (ROAS) and cost-effective execution.

2. Digital Presence & Influencer Relations

• Social Media Ecosystem: Oversee Instagram, Facebook, and TikTok channels, ensuring a consistent aesthetic and high engagement rates.

• Content Coordination: Direct the creation of high-quality visuals and videos that showcase the VMAX experience.

• KOL & Media Partnerships: Identify and manage relationships with local influencers and Key Opinion Leaders (KOLs) to drive credible third-party endorsements.

3. Operational Synergy & Market Intelligence

• Cross-Functional Alignment: Work closely with the Operations and Franchise teams to ensure marketing initiatives are executable at the store level.

• Data-Driven Insights: Analyze customer behavior, footfall patterns, and campaign data to pivot strategies in real-time.

• Competitor Benchmarking: Monitor trends in the cafe and beverage sector to keep VMAX ahead of the curve.

Qualifications and Skills:

Professional Experience

• Industry Background: 2–3 years of experience in marketing, specifically within Restaurant, Café, or Beverage chains.

• Proven Edge: Experience in established QSR chains (e.g., KFC, Burger King, Domino’s, Chicken Republic) is a major advantage.

• Technical Literacy: Solid understanding of digital marketing tools, social media analytics, and basic content creation workflows.

Education & Skills

• Academic: Bachelor’s Degree in Marketing, Business, Communications, or a related field.

• Creative Mindset: Ability to brainstorm "out of the box" ideas for in-store activations and digital hooks.

• Organizational Strength: Capable of managing multiple campaign timelines and vendor relationships simultaneously.

Salary

Application Closing Date: Not specified

Application Instructions:

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