HEAD OF MARKETING AT PEOPLEWARE CONSULTING LIMITED

About Company:

PeopleWare Consulting is a Human Resource Consulting firm with a focus on supporting businesses with tailored HR models to maximize efficiency in business towards growth and sustainability.

Job Description:

Strategic Marketing & Communications:

• Develop and execute a comprehensive marketing and communications strategy that strengthens the company's market position and supports overall business objectives.
• Lead the creation, implementation, and measurement of marketing programs and report progress to the Executive Director.

Planning, Budgeting & Performance Monitoring:

• Develop short- and long-term marketing plans and budgets.
• Monitor performance, ensure adherence to marketing objectives, and evaluate outcomes.

Market Research & Insights:

• Conduct industry trend analysis, competitor research, and customer insight studies to inform positioning decisions.
• Ensure all sales verticals receive updated and relevant market intelligence.

Brand Management & Communication Standards:

• Ensure consistent articulation of PPC’s brand identity across all platforms.
• Uphold “house style” standards for branding materials, communications, and internal/external presentations.

Content & Publication Management:

• Oversee editorial direction, production, and distribution of corporate publications, including product brochures and marketing materials.
• Manage website content, updates, and overall digital presence.

Team Leadership & Development:

• Manage and mentor the Marketing & Communications team, providing direction, performance monitoring, and professional development opportunities.

Promotional Campaigns & Market Penetration:

• Design and implement promotional schemes and strategies to support market penetration across all business verticals.

Special Projects & Brand Initiatives:

• Lead major marketing initiatives such as rebranding, special events, and new product launches.
• Provide weekly sectoral insights and activity reports.

Requirements:

• Marketing management and strategic planning.
• Digital marketing expertise (SEO, paid search, campaign management).
• Consumer insights, analytics, and brand positioning.
• Vendor and stakeholder management.
• Strong B2B marketing exposure.

Behavioral Competencies:

• Strong communication skills, both written and verbal.
• Analytical, data-driven decision making.
• People management and leadership skills.
• High attention to detail and strong organizational skills.
• Agile, innovative, and technologically savvy.
• Excellent interpersonal skills with high integrity and initiative.

Qualifications and Skills:

• First degree in Marketing, Business Administration, or a related field.
• Advanced degree in Marketing is an added advantage.
• CIMN, CIM (UK), or other relevant marketing certifications.
• Minimum of 7 years in a B2B marketing environment.
• Experience working with or leading teams in a top advertising agency.
• Proven success managing both ATL and BTL campaigns end-to-end.

Salary

Application Closing Date: 31st December, 2025

Application Instructions:

Interested and qualified candidates should send their CV and Cover Letter to: peoplewarerecruitment@gmail.com using the Job Title as the subject of the mail.