DIGITAL MARKETING& SALES SPECIALIST(CREATIVE& FACEBOOK ADS EXPERT) AT 360VA TALENT HQ

Job Description:

We are seeking a highly skilled Digital Marketing Specialist to manage and grow our online

presence through creative video and image content, Facebook and Instagram advertising, and

a highly converting, scalable sales funnel. The ideal candidate will have hands-on experience in

running performance-driven ad campaigns, integrating Facebook Pixel and Conversion API, and

optimizing campaigns to achieve measurable ROI

Requirements:

1. Content Creation & Editing

 Design and edit high-quality videos and graphics for Facebook, Instagram, and other

social media platforms using tools like Canva, CapCut, CorelDraw or Adobe Suite.

 Ensure creative content aligns with the brand identity and campaign objectives.

 Create engaging product demos, testimonials, reels, and short-form videos that convert.

2. Campaign Strategy & Execution

 Plan, execute, and optimize Facebook and Instagram ad campaigns for lead generation

and sales conversion.

 Set up and manage targeted ad funnels for different audience segments.

 Implement and track retargeting campaigns to recover leads and abandoned carts.

3. Funnel & Conversion Setup

 Develop and manage high-converting sales funnels (using tools like Systeme.io,

WordPress, GoHighLevel, or ClickFunnels).

 Integrate Facebook Pixel and Conversion API for accurate data tracking and

optimization.

 Collaborate with the website and CRM team to ensure smooth lead nurturing and

automation.

4. Analytics & Optimization

 Analyze campaign performance using Facebook Ads Manager and Google Analytics.

 Conduct A/B tests for creatives, copy, and landing pages.

 Provide weekly and monthly reports on ad performance, lead cost, and ROI.

5. Collaboration & Strategy Development

 Work closely with product, sales, and content teams to align marketing efforts with

company goals.

 Stay updated on new digital marketing trends, Facebook policy updates, and best

practices.

Qualifications and Skills:

 Bachelor’s Degree in Marketing, Mass Communication, or related field (preferred).

 3–5 years of hands-on experience in digital marketing and paid ads

(Facebook/Instagram).

 Proven success managing ad budgets from ₦2,000 – ₦50,000 daily and scaling

campaigns profitably.

 Experience setting up Facebook Pixel, Conversion API, and data tracking integrations.

 Strong skills in video editing, graphic design, and sales funnel automation.

 Familiarity with tools like Meta Business Suite, Canva, CapCut, ClickFunnels/Systeme.io,

WordPress, Google Analytics, etc.

Performance Targets (KPIs)

Key Area

Performance Indicator

Target Benchmark

Lead Generation

Cost Per Lead (CPL)

≤ ₦800 per qualified lead

Ad Conversion

Click-Through Rate (CTR)

≥ 3%

Return on Ad Spend

(ROAS)

ROI on Campaigns

≥ 3x

Sales Funnel

Conversion Rate (Landing Page →

≥ 10%

 Area

Performance Indicator

Target Benchmark

Purchase)

Creative Output

No. of Videos/Graphics per Week

Minimum 5–7

Data Tracking

Facebook Pixel & CAPI Accuracy

95–100%

Reporting

Campaign Reports & Insights

Weekly + Monthly

summaries

Salary

Application Closing Date: Not specified

Company Website

Application Instructions:

Compensation Package*

*Base Salary:*

₦150,000 – ₦250,000 monthly (based on skill & experience)

Performance Bonuses:

 ₦50,000 monthly performance bonus based on KPIs (ROAS, conversions, and lead

targets).

 Quarterly Incentives: 1% Commissions for achieving revenue milestones.

Other Benefits:

 Flexible remote working schedule

 Paid annual leave (15 days)

 Access to paid training or certification programs

Ideal Candidate Traits

 Creative thinker with strong analytical skills.

 Data-driven and result-oriented.

 Excellent communication and storytelling ability.

 Passionate about digital trends and marketing automation.

 Able to work independently and manage multiple campaigns simultaneously