Henan Guadiana Power Cables Ltd| Full-time

SALES REPRESENTATIVE AT HENAN GUADIANA POWER CABLES LTD | SALES JOBS IN LAGO

Lagos, Nigeria | Posted on 20/01/2026

About Company:

Professional electrical wire and cable manufacturer,founded in 2012,produce a full range of medium- and low-voltage power cables, aluminum alloy cables, PVC-insulated power cables, overhead insulated cables, bundled overhead insulated cables, control cables, fire-resistant cables, building wires (BV/BVR/RVV, etc.).

Job Description:

We are seeking a high-energy and technically-proficient Cable Sales Executive to drive market share across the construction, industrial, and renewable energy sectors. This is a field-heavy role requiring a professional who can navigate both the corporate boardroom and the bustling commercial hubs of Nigeria (such as Alaba International Market). You will be responsible for the end-to-end sales cycle of high-quality cable products—ranging from low-voltage domestic wires to specialized solar and industrial armored cables. The ideal candidate combines a solid understanding of electrical principles (IEC standards) with a relentless drive for customer acquisition and relationship management.

Requirements:

1. Strategic Business Development & Industry Outreach

  • Targeted Prospecting: Identify and penetrate new accounts in the Telecommunications, Solar Energy, and Construction sectors through cold calling, on-site visits, and trade exhibitions.

  • Technical Consultation: Analyze client requirements regarding cable specifications, voltage ratings (LV/MV/HV), and specific installation environments (e.g., underground, fire-rated, or high-temperature).

  • Market Intelligence: Monitor competitor pricing and product launches, providing actionable feedback to the company to maintain our competitive edge.

2. Product Promotion & Technical Sales

  • Value-Based Selling: Develop and present technical proposals highlighting product durability, fire resistance, and conductivity advantages.

  • Demonstrations: Conduct on-site product demonstrations for engineers and project managers to prove compliance with international standards (e.g., IEC, NIS).

  • Negotiation: Manage complex quotations and contract terms to ensure profitable closures while meeting client budget constraints.

3. Lifecycle Order Management & Reporting

  • Sales Orchestration: Oversee the full cycle from lead generation to delivery, ensuring seamless coordination between the warehouse and the client.

  • Relationship Management: Act as a dedicated account manager for existing clients to secure repeat orders and identify expansion opportunities within their projects.

  • Performance Tracking: Submit detailed weekly and monthly sales reports, providing data-driven insights into market conditions and customer feedback.

Qualifications and Skills:

Education & Experience

  • Academic Background: OND, HND, or BSc in Electrical Engineering, Mechanical Engineering, Marketing, or a related field.

  • Proven Tenure: 2–3 years of sales experience, ideally within the electrical, cable, or telecommunications industry.

  • Local Insight: Deep familiarity with the Nigerian market, specifically industrial zones and major hubs like Alaba International Market or the Lagos-Badagry Expressway corridor.

Core Competencies

  • Technical Knowledge: Good understanding of electrical principles and international cable standards (IEC).

  • Communication: Excellent presentation skills and proficiency in MS Office (Word, Excel, PowerPoint).

  • Resilience: Highly resilient and capable of performing in high-pressure field/outdoor conditions.

Additional Requirements

  • Age: 21 – 45 years old.

  • Mobility: Valid driver’s license is preferred due to frequent travel requirements.

  • Language: Fluency in English (written and verbal) is mandatory.

Salary

Very attractive

Application Closing Date: Not specified

Application Instructions:

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Job Information

Deadline

Not specified

Job Type

Full-time

Industry

Sales

Work Level

Experienced

State

Lagos

Country

Nigeria

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