RETAIL DEVELOPMENT MANAGER JOB AT BRAND CONCEPT STORES LIMITED | RETAIL DEVELOPMENT MANAGER JOBS IN LAGOS

About Company:

Brand Concept Stores Limited is a (Alcohol) Beverage distribution company, focused on brands catering to small retailers / traditional trade stores in Nigeria. Our product portfolio includes wines, spirits and alcoholic beverages.

Job Description:

We are seeking a high-impact, operationally driven Regional Retail Sales Manager to architect and execute our mass retail coverage strategy. This is a critical leadership role for an FMCG veteran who understands the complexities of the Lagos retail market and can build a world-class distribution network from the ground up. You will be responsible for developing a robust outlet database, optimizing route-to-market plans, and leading a high-performing sales team through active field accompaniment. The ideal candidate is a "player-coach" who can use data-driven insights to refine pricing and assortments while ensuring our products are dominant on every retail shelf in the region.

Requirements:

1. Route-to-Market (RTM) & Coverage Strategy

• Network Architecture: Develop and maintain a comprehensive retail outlet database, segmenting high-potential merchants to maximize reach.

• Coverage Optimization: Design efficient outlet coverage and beat plans that ensure consistent product availability while minimizing logistical friction.

• Territory Expansion: Lead the Lagos regional strategy with a view toward scaling operations into other Nigerian regions.

2. Field Leadership & Team Performance

• Hands-on Coaching: Lead from the front through "Field Accompaniment," working alongside Sales Reps to activate new outlets and refine their sales pitch.

• Performance Analytics: Use data and dashboards to critically analyze Rep performance, identifying bottlenecks and implementing corrective training.

• Capability Building: Responsible for the continuous training and professional development of the retail sales team to ensure long-term productivity.

3. Trade Marketing & Commercial Excellence

• Campaign Activation: Drive trade marketing initiatives and promotional campaigns to accelerate merchant adoption and consumer pull.

• Insights-Driven Assortment: Use market intelligence to refine product assortments and pricing strategies, ensuring our offerings remain competitive.

• Stakeholder Synergy: Coordinate with cross-functional stakeholders (Logistics, Marketing, Finance) to ensure a seamless outlet coverage operation.

Qualifications and Skills:

Experience & Academic Standards

• Academic: Bachelor’s degree in Business, Sales, Marketing, or a related field.

• Tenure: 8+ years of robust experience in Retail Distribution within a reputable FMCG company.

• Track Record: Proven success in developing mass retail channels specifically within the Lagos region.

Core Competencies

• Operational Mindset: A strong ability to translate high-level strategy into practical, on-the-ground execution.

• Leadership: Exceptional "hands-on" leadership skills with the ability to inspire and manage a large, diverse sales force.

• Analytical Prowess: Advanced commercial negotiation abilities and the capacity to derive strategy from sales data.

• Stakeholder Management: Excellent communication skills to align internal and external partners with sales objectives.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: sandra.o@oda.com.ng using the Job Position as the subject of the email.