MARKETING MANAGER AT EXPEDIER | MARKETING MANAGER JOBS IN LAGOS

About Company:

Expedier is the pioneering Black-led BIPOC Global Money App, designed to empower Africans in the diaspora with accessible financial solutions. Our app enables users to efficiently manage multiple currency wallets, pay bills, and navigate their finances across borders. We are committed to making financial success attainable for immigrants, whether they are at home or abroad.

Job Description:

Expedier is seeking a high-caliber, dynamic Marketing Manager to architect the next phase of our brand’s evolution. This role is a strategic leadership position designed for a "full-stack" marketer who balances a high-level visionary outlook with the technical grit required for hands-on execution.

With 7+ years of progressive experience, you will lead a "small but mighty" team to elevate the Expedier brand, generate a robust sales pipeline, and accelerate customer acquisition in the fintech space. You will act as a bridge between Product, Sales, and Executive leadership, ensuring our B2B2C marketing engine drives sustainable revenue and market authority.

Requirements:

1. B2B2C Integrated Strategy & Leadership

• Strategic Architecture: Develop and manage the comprehensive annual marketing plan, ensuring every campaign aligns with company-wide revenue and expansion goals.

• Team Mentorship: Lead, mentor, and grow a team of marketing specialists, fostering a high-performance culture of accountability and innovation.

• Fiscal Stewardship: Own the marketing budget, ensuring surgical precision in resource allocation to maximize Return on Investment (ROI).

2. Demand Generation & Lead Lifecycle Management

• Pipeline Engineering: Execute multi-channel demand generation campaigns across digital and traditional platforms to funnel qualified leads into the sales pipeline.

• Automation Mastery: Oversee the marketing automation stack (e.g., HubSpot/Marketo) to refine lead scoring, nurturing, and lifecycle management.

• Sales Synergy: Partner closely with the Sales team to optimize lead quality and conversion rates, ensuring a seamless hand-off from marketing to revenue.

3. Brand Authority & Digital Ecosystem

• Thought Leadership: Position Expedier as a premier authority in the fintech space through a sophisticated content roadmap (Whitepapers, Webinars, Case Studies).

• Digital Growth: Drive the strategy for SEO/SEM, email marketing, and social media (LinkedIn), utilizing Google Analytics to monitor user behavior and conversion efficacy.

• Market Intelligence: Conduct continuous competitor and trend analysis to pivot strategies in response to the dynamic fintech regulatory and technological landscape.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s Degree in Marketing, Business, or Communications (Master's degree is a plus).

• Experience: 8+ years of professional marketing experience, with a minimum of 3 years in a managerial role, preferably within Fintech or high-growth tech.

• Technical Stack: Advanced hands-on experience with HubSpot/Marketo, Salesforce (CRM), and Google Analytics.

Core Competencies

• Strategic Vision: Ability to translate abstract business goals into actionable, data-backed marketing roadmaps.

• Analytical Rigor: Proficiency in diagnosing problems through data and optimizing campaigns for ROI.

• Communication: Exceptional storytelling skills with the ability to influence C-suite leadership and inspire cross-functional teams.

• Agility: A proactive self-starter capable of managing multiple priorities in a high-velocity environment.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their resume and cover letter to: hr@expedier.co using the Job Position as the subject of the mail.