SOCIAL MEDIA STRATEGIST AT BRONZE STONE CAPITAL LIMITED | SOCIAL MEDIA STRATEGIST JOBS IN LAGOS

About Company:

Bronze Stone Capital Limited is a real estate company whose primary objective is developing new housing projects, from single-family homes to large residential estates and commercial buildings. Also providing guidance on real estate market trends, property valuation, and helping clients make informed decisions about investing in real estate

Job Description:

We are seeking a data-driven and creative Social Media Strategist to lead our digital presence from our Ikeja office. This is not a role for a basic content poster; we are looking for a "Digital Architect" who can design high-conversion funnels, manage multi-channel campaigns, and translate social engagement into measurable business growth.

You will be responsible for the end-to-end management of our social media marketing campaigns—from conceptualization and ad-spend optimization to community management and sentiment analysis. If you have a proven track record of scaling brands in the Nigerian digital landscape, we want you to lead our strategy

Requirements:

1. Campaign Orchestration & Paid Media

• Strategic Planning: Develop and execute comprehensive social media marketing campaigns aligned with broader business objectives.

• Ad-Stack Optimization: Manage social media advertising budgets (Meta, LinkedIn, Twitter/X, TikTok), focusing on maximizing ROAS (Return on Ad Spend) and minimizing CAC (Customer Acquisition Cost).

• Funnel Development: Design social-to-sales funnels that guide users from initial awareness to final conversion.

2. Content Strategy & Brand Voice

• Narrative Architecture: Define and maintain a consistent brand voice across all platforms, ensuring content is tailored to the specific demographics of each channel.

• Trend Utilization: Stay ahead of local and global digital trends, leveraging "moment marketing" to keep the brand relevant and viral in the Nigerian space.

• Creative Direction: Collaborate with design and video teams to produce high-stopping-power assets that drive engagement.

3. Analytics & Performance Reporting

• Data-Driven Insights: Utilize advanced analytics tools to track KPIs such as reach, engagement rate, share of voice, and conversion metrics.

• Audit & Adjustment: Conduct weekly performance audits to identify underperforming content and pivot strategies in real-time.

• Competitor Intelligence: Monitor competitor activity to identify market gaps and opportunities for differentiation.

Qualifications and Skills:

Professional Profile

• Education: Relevant qualifications in Marketing, Communications, Digital Media, or a related field.

• Experience: Proven years of work experience as a Social Media Strategist or Digital Marketer with a portfolio of successful campaigns.

• Technical Mastery: Proficiency in Meta Business Suite, Google Analytics, and social listening tools (e.g., Hootsuite, Sprout Social).

Core Competencies

• Strategic Thinking: Ability to see the big picture and align social tactics with long-term revenue goals.

• Copywriting: Excellent command of English and the ability to write persuasive, high-conversion copy.

• Agility: The "Lagos hustle" mindset—proactive, fast-paced, and capable of working under pressure.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV and cover letter to: bronzestonecapita@gmail.com using the Job Position as the subject of the mail.