DIGITAL MARKETER / CREATIVE DIRECTOR AT HANDYPROS | DIGITAL MARKETER JOBS IN LAGOS

About Company:

Transforming the Service Industry with Innovation and Technology At HandyPros, we're changing how services are provided, accessed, and experienced across Nigeria and Africa. Dedicated to bridging the gap between skilled professionals and those in need of their expertise, HandyPros is more than just a service hub—it's an all-encompassing ecosystem.

Job Description:

HandyPros is seeking a high-caliber Digital Marketer / Creative Director to serve as the lead architect of our brand’s digital identity. In the rapidly evolving service technology industry, visibility is driven by a fusion of data-backed strategy and stunning visual narratives.

This role is designed for a veteran marketer who is equally comfortable behind a lens as they are behind a data dashboard. You will be responsible for the end-to-end creative process—from capturing high-quality original media to managing million-naira ad budgets across Google and Meta. If you have a proven track record of transforming service brands into household names through innovative storytelling and aggressive digital growth, we want you to lead our journey.

Requirements:

1. Creative Direction & Visual Production

• Multimedia Content Production: Act as the lead creator, utilizing professional camera equipment to produce high-fidelity videos and photos that humanize our professionals and highlight the quality of HandyPros’ services.

• Creative Vision: Direct the aesthetic evolution of the brand, ensuring that every piece of marketing collateral—from website UI to print banners—is visually elite and on-message.

• Storytelling: Craft compelling narratives that communicate our mission of professionalism and empowerment to both service providers and consumers.

2. Digital Marketing Strategy & Performance

• Omnichannel Campaigns: Develop and execute comprehensive digital marketing funnels that drive user acquisition, platform traffic, and brand recall.

• Ad Management (PPC): Oversee digital advertising accounts (Google Ads, Meta, Instagram), ensuring surgical precision in budget allocation to maximize ROI and lower Customer Acquisition Cost (CAC).

• Analytics & Optimization: Monitor social media and web traffic metrics daily, using data-driven insights to pivot strategies and optimize campaign performance.

3. Network Expansion & Brand Management

• PR & Influencer Engagement: Leverage existing networks to build strategic partnerships with influencers and media outlets, amplifying our brand visibility through high-profile collaborations.

• Consistent Branding: Serve as the custodian of the HandyPros identity, ensuring every touchpoint across the company reflects our core values and mission.

• User Engagement: Launch initiatives to gather direct user feedback, using these insights to refine the customer experience and inform future marketing cycles.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree in Marketing, Communications, or related field (Master’s degree preferred).

• Experience: Minimum of 7 years of progressive experience in digital marketing or creative direction, ideally within the Service or Tech sectors.

• Portfolio: A proven track record of successful digital campaigns and a strong portfolio showcasing original visual media (video/photo) produced.

Core Competencies

• Technical Mastery: Proficient in camera operation, video editing suites, and content creation techniques.

• Digital Expertise: High proficiency with Google Ads, Facebook Ads Manager, and various SEO/Analytics platforms.

• Leadership: Exceptional communication skills and the ability to collaborate across departments (Operations, Customer Service) to align marketing with business goals.

• Networking: Established contacts in the PR and influencer space within the Nigerian market.

Salary

Application Closing Date: Not specified

Application Instructions:

Click the button below to apply