SOCIAL MEDIA MANAGER & CONTENT CREATOR EXECUTIVE AT REELFRUIT | SOCIAL MEDIA MANAGER & CONTENT CREATOR JOBS IN LAGOS

About Company:

ReelFruit (www.reelfruit.com), founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to the local fruit value chain, produced, package and distribute locally made snacks that could sit on any shelf in the world!

Job Description:

We are seeking a high-energy, creative, and strategically-minded Social Media Manager & Content Creator Executive to lead our digital narrative. Based in the heart of Yaba, you will be responsible for building an vibrant online community through high-impact storytelling, "scroll-stopping" visuals, and data-driven engagement strategies.

This is a hands-on role that requires a blend of content production (filming/editing) and community management. You will own the content calendar, manage the brand’s voice, and turn raw ideas into engaging short-form videos that drive brand visibility. If you are a proactive creator with a sharp eye for trends and 2+ years of experience, we want to see your portfolio.

Requirements:

1. Content Architecture & Video Production

• Video First: Conceptualize, film, and edit high-quality short-form video content (Reels, TikToks, Shorts) that captures audience attention within the first 3 seconds.

• Copywriting Mastery: Write compelling captions, hooks, and Calls-to-Action (CTAs) that align with our brand tone and encourage community interaction.

• Calendar Management: Develop and maintain a structured digital content calendar that aligns with product launches and marketing milestones.

2. Platform Management & Community Growth

• Brand Custodianship: Ensure a consistent visual identity and brand tone across all platforms, ensuring every post reinforces the company's core values.

• Active Engagement: Monitor and respond to comments, direct messages, and mentions promptly, fostering a sense of community and brand loyalty.

• Trend Navigation: Stay ahead of social media trends and algorithm changes to keep our content relevant and competitive.

3. Analytics & Performance Reporting

• Data Intelligence: Track key metrics (Reach, Engagement Rate, Follower Growth) using platform-native insights and third-party analytics tools.

• Insightful Reporting: Prepare periodic performance reports that don’t just show numbers but provide actionable insights for strategy optimization.

• A/B Testing: Experiment with different content formats and posting schedules to maximize organic reach and impact.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree in Marketing, Mass Communication, or a related field.

• Experience: Minimum of 2 years of proven experience in Social Media Management or Digital Content Creation.

• Technical IQ: Proficiency in mobile video editing apps (CapCut, InShot, VN) and basic graphic design tools (Canva).

Core Competencies

• Creative Agility: Ability to think on your feet and respond swiftly to viral trends.

• Copywriting: Exceptional command of written English with a knack for punchy, brand-aligned messaging.

• Organization: Strong time-management skills to handle multiple posting schedules and deadlines.

Salary

Application Closing Date: Not specified

Application Instructions:

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