MARKETING/RELATIONSHIP OFFICER AT NUVISION ICARE CENTRE | JOB IN LAGOS & OGUN

About Company:

iCare Clinics is a consortium of eye care professionals that provide innovative eye care solutions to our esteemed clients. With care at our core, we are passionate about preventive eye care and ocular protection in our constantly changing environment. As strong advocates for eye disease/blindness prevention, we focus on eye health and eye safety education.

Job Description:

We are seeking a proactive and results-driven Marketing Officer to lead the growth of our clinical and optical services. In this role, you will be the primary link between our eye clinic and the community. Your mission is to drive brand awareness and patient volume through three key channels: community outreach (screenings), institutional partnerships, and HMO management. The ideal candidate is a high-energy "field-closer" who can translate clinical excellence into a compelling value proposition for both individual patients and corporate partners.

Requirements:

1. Partnership & HMO Development

• HMO Management: Identify, source, and manage relationships with Health Maintenance Organizations (HMOs) to ensure the clinic is a preferred provider.

• Institutional Sales: Build strategic partnerships with corporate organizations, schools, and religious institutions to offer retained eye-care services for their members.

• Contract Negotiation: Negotiate service level agreements and partnership terms to maximize clinic revenue and patient reach.

2. Field Marketing & Community Outreach

• Screening Campaigns: Organize and lead community eye screening drives, school outreach programs, and corporate wellness days to identify potential patients.

• Brand Activations: Source and implement offline marketing programs in key strategic locations to promote our optical products (frames, lenses) and specialist services.

• Local Networking: Act as a brand ambassador, building rapport with community leaders to facilitate healthcare awareness drives.

3. Integrated Marketing Execution

• Digital & Offline Synergy: Implement social media campaigns and local advertising (flyers, banners, radio) to ensure a consistent brand voice.

• Patient Acquisition Tracking: Monitor the success of each marketing initiative, tracking the "conversion rate" from outreach screenings to clinical appointments.

• Reporting: Provide weekly reports on partnership leads, field activity, and performance against set acquisition targets.

Qualifications and Skills:

Education & Experience

• Academic Background: OND/HND/BSc in Marketing, Business Administration, or a related field.

• Experience: Previous experience in Healthcare Marketing (Clinics, Pharmaceuticals, or Diagnostics) is a strong advantage.

• Industry Savvy: Basic understanding of the HMO landscape and optical retail market in Nigeria.

Core Competencies

• Field-Ready: Must be proactive, target-oriented, and willing to spend significant time in the field (outreach/corporate visits).

• Communication Excellence: Strong presentation and persuasion skills to pitch to corporate HRs and HMO administrators.

• Organization: Ability to coordinate logistics for off-site screening events effectively.

Salary

Application Closing Date: Not specified

Application Instructions:

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