MARKETING SPECIALIST AT NEW AGE MOBILE CONCEPTS LIMITED | MARKETING SPECIALIST JOBS IN LAGOS

About Company:

Mobile Concepts Ltd. was incorporated on August 1, 2008. is a brand for mobile phone charger. We offer not just phone chargers, but a brand that is known with innovation, consistency, panache; adopting modern and world-class technology that fits the users' fashion and convenience.

Job Description:

We are seeking a dynamic and versatile Marketing Specialist to join our team in Lagos. In this role, you will be the engine behind our multi-channel growth, responsible for bridging the gap between creative storytelling and data-driven performance.

From executing high-impact paid ad campaigns to crafting the narrative for our email and recruitment marketing, you will play a pivotal role in how the market perceives our brand. The ideal candidate has 2+ years of experience (ideally in Consumer Electronics, FMCG, or Lifestyle) and possesses the rare mix of analytical rigor and creative flair. If you can manage a Google Analytics dashboard as effectively as a video editing suite, we want to hear from you.

Requirements:

1. Integrated Campaign Execution

• Omnichannel Growth: Develop and execute marketing campaigns across digital (Social, Email, Web) and offline channels to ensure maximum brand reach.

• Content Mastery: Create high-quality, engaging content for blogs, social media, and websites. This includes hands-on graphics and video editing to keep our brand visually fresh.

• Recruitment & Email Marketing: Promote the brand through targeted email workflows and recruitment marketing to attract both customers and top-tier talent.

2. Performance Marketing & Data Analytics

• Paid Media Optimization: Manage and optimize paid ad spend across Meta Ads Manager, Google Ads, and other platforms to ensure high ROI and low CPA.

• SEO & Web Strategy: Implement SEO best practices to drive organic traffic and improve our digital footprint.

• Performance Reporting: Utilize tools like Google Analytics to track campaign performance, delivering comprehensive monthly reports that translate data into actionable insights.

3. Market Intelligence & Strategic Alignment

• Competitor Analysis: Conduct ongoing market research to identify trends and stay ahead of competitors in the Lagos landscape.

• Cross-Functional Synergy: Collaborate closely with Sales and Product teams to ensure marketing strategies are aligned with commercial goals and product roadmaps.

• Brand Collaborations: Support partnership initiatives and brand collaborations to expand our ecosystem and reach new demographics.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree in Marketing, Communications, or Business.

• Experience: 2+ years in Brand and Digital Marketing. Experience in Consumer Electronics, FMCG, or Lifestyle brands is a strong plus.

• Technical Toolkit: * Advertising: Meta Ads Manager, Google Ads.

  • Analytics: Google Analytics, Search Console.

  • Creative: Knowledge of graphic design and video editing tools (e.g., Canva, Adobe Suite, CapCut).

Core Competencies

• Writing Excellence: Superior copywriting and communication skills.

• Project Management: Proven ability to multitask and manage complex campaign timelines.

• Analytical Mindset: Ability to derive "the story" from raw performance metrics.

Salary

Application Closing Date: Not specified

Application Instructions:

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