DIGITAL STRATEGIST & SOCIAL MEDIA MANAGER AT LANDMALL.NG | DIGITAL STRATEGIST & SOCIAL MEDIA MANAGER JOBS IN LAGOS

About Company:

LandMall.ng is Nigeria's Largest Online Real Estate Marketplace for Property Sales, Rental, investment & Property Management using Modern Technology.

Job Description:

• We are looking for a Digital Strategist and Social Media Manager drives brand growth by designing and executing digital campaigns that convert attention into leads, sales, and long term trust.
• This role blends strategy, content leadership, analytics, paid media thinking, and community management to ensure every post, campaign, and channel supports clear business goals.
• You will own the digital roadmap, manage social platforms end to end, and continuously optimize performance using data, audience insights, and creative testing.

Key Responsibilities

• Build the digital strategy, audience personas, funnel messaging, channel plans, budgets, timelines, and KPIs.
• Own the social media engine: content calendar, platform specific formats, captions, scripts, hooks, CTAs, scheduling, and publishing.
• Provide creative direction and quality control for designers, editors, creators, and vendors, including briefs and brand guidelines.
• Manage community and reputation: daily engagement, moderation, sentiment monitoring, complaints handling, and escalation protocols.
• Plan and optimize paid campaigns across Meta and other relevant platforms: targeting, creatives, A B testing, retargeting, and ROAS or CPA improvement.
• Handle analytics and reporting: dashboards, weekly and monthly performance insights, and continuous optimization.
• Support website growth and conversion: landing pages, tracking, lead magnets, and CRO recommendations.
• Drive SEO support: keyword informed content planning, basic on page coordination, and blog or long form repurposing where required.
• Support email and CRM workflows: nurture sequences, newsletters, segmentation inputs, and lead handoff alignment with sales.
• Coordinate launches and growth campaigns with sales, product, and leadership to improve lead quality and conversion.

Requirements:

• Strategy, positioning, funnel thinking, and buyer psychology.
• Copywriting, storytelling, and short form video judgement.
• Data analysis, experimentation, and optimization discipline.
• Project management, stakeholder communication, and vendor coordination.
• Community management, reputation protection, and calm decision making under pressure.

Qualifications and Skills:

• 3 to 6 years experience in digital strategy, social media management, and campaign execution with measurable results.
• Strong portfolio showing content systems, campaign outcomes, and growth metrics.
• Proficiency with major platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, X as relevant.
• Strong working knowledge of Meta Ads Manager plus at least one of Google Ads or TikTok Ads.
• Comfortable with analytics tools: platform insights, Google Analytics, reporting dashboards, and tracking basics.
• Familiar with content and workflow tools: Canva or Adobe, CapCut or similar, and scheduling tools like Buffer, Later, or Hootsuite.

Salary

Application Closing Date: 17th February, 2026

Application Instructions:

Interested candidiates should send their CV to: hrlandmall@gmail.com using the Job Title as the subject of the email.