SOCIAL MEDIA MANAGER(FULL-TIME, REMOTE) AT ARTISANCONNECT | SOCIAL MEDIA MANAGER JOBS IN AKWA-IBOM

About Company:

Artisan Connect is Nigeria's game-changing startup revolutionizing how everyday people connect with trusted artisans, from masterful ankara tailors crafting cultural masterpieces to reliable plumbers fixing leaks in bustling Lagos markets. In a $2–3 billion artisan sector riddled with scams and word-of-mouth hassles.

Job Description:

Artisan Connect is on a mission to empower Nigeria’s skilled tradespeople, and we need a creative Social Media & Community Growth Manager to be our voice. This is a high-impact, founding-team role (1 of 3) focused on one goal: generating pre-launch buzz and securing 1,000–2,000 beta testers.

You won't just be "posting content"; you will be building a movement. You’ll alternate between high-level ad strategy on Meta and grassroots networking in artisan WhatsApp groups. If you understand the heartbeat of Naija’s informal sector and know how to turn a "Like" into a "Sign-up," we want you to help us build this platform from the ground up.

Requirements:

1. Multi-Platform Growth & Engagement

• X (Twitter) Mastery: Develop and schedule 7+ weekly posts, using teasers, polls, and cultural storytelling (e.g., "Naija Artisan Stories") to drive reach.

• Grassroots Community Building: Embed yourself in Facebook groups and WhatsApp communities. You will build real relationships with artisans and users, promoting the beta program through value-driven conversation rather than spam.

• Content Alchemy: Use Canva to design high-quality graphics and collaborate on a content calendar that balances artisan tips with high-conversion Calls to Action (CTAs).

2. Paid Acquisition & Performance Marketing

• Meta Ads Management: Set up and optimize targeted Facebook and Instagram ads focusing on niche interests like "Home Maintenance," "Small Business Owners," and "Nigerian Culture."

• A/B Testing: Implement a data-driven approach to creative assets—testing cultural themes against problem-solving themes to see what drives the lowest Cost-Per-Acquisition (CPA).

• Analytics & Iteration: Track impressions, clicks, and sign-ups daily; provide weekly reports that influence our overall launch strategy.

3. Brand Advocacy & Outreach

• Artisan Outreach: Chat directly with potential users and artisans to understand their pain points and sell the vision of Artisan Connect.

• Relationship Management: Respond to every comment and query across platforms, ensuring the brand feels human, accessible, and professional.

Qualifications and Skills:

Professional Profile

• Experience: 1–3 years in social media management, ideally for a startup or a local Nigerian brand.

• Technical Stack: Proficient in Meta Ads Manager, Canva, and scheduling tools like Buffer/Hootsuite.

• Culture IQ: Deep understanding of Nigerian artisan trades and the ability to communicate authentically in English and local nuances.

Core Competencies

• Data-Driven Mindset: Ability to read analytics and pivot strategy based on what the numbers say.

• Proactive Networking: A natural "people person" who can moderate communities and build trust quickly.

• Reliability: Nigeria-based for time zone alignment with consistent, high-speed internet access.

Salary

Application Closing Date: Not specified

Application Instructions:

Send your resume/portfolio (e.g., past campaigns), and a brief note on why you're excited about Artisan Connect to Artisan@artisanconnect.app. Subject: Social Media Manager Application.

We're excited to meet you—let's build something impactful!