CRM COPYWRITER AT MONIEPOINT

About Company:

Moniepoint Inc. is Africa’s comprehensive financial ecosystem, empowering over 10 million businesses and individuals with seamless payment solutions, banking services, credit access, and business management tools since 2019. As the largest merchant acquirer in Nigeria, we power the majority of the country’s Point of Sale (POS) transactions. Through our subsidiaries, Moniepoint Inc. processes over $22 billion in transactions every month while maintaining profitable operations.

What We Offer

• Culture: We put our people first, prioritizing the well-being of every team member. Our workplace is built on respect, inclusion, and collaboration, where every opinion matters, every voice is heard, and we support one another both professionally and personally. Above all, we lead with empathy and humanity.

• Learning & Growth: We foster a culture of continuous learning and development, with opportunities for knowledge sharing, training programs, and regular internal technical sessions to help you grow in your career.

• Compensation & Benefits: Enjoy a competitive salary package along with pension contributions, health insurance, annual performance bonuses, and additional perks.

Job Description:

As a CRM Copywriter, you will craft impactful customer lifecycle messages designed to engage, inform, and retain Moniepoint users. Working closely with the CRM Strategist, Head of CRM, and CRM Designers, you will develop targeted messaging strategies for various audience segments across multiple CRM platforms. Your primary goal will be to boost engagement at every CRM touchpoint, ensuring each communication delivers value, reinforces trust, and strengthens brand loyalty.

• Create customer lifecycle communications for onboarding, engagement, retention, and reactivation campaigns.

• Write persuasive, audience-specific copy for CRM channels such as email, SMS, in-app messages, and push notifications.

• Develop transactional and automated messages that deliver a seamless and positive user experience.

• Adapt messaging for different customer personas and segmented user groups.

• Partner with the Head of CRM to optimize messaging strategies using performance insights and analytics.

• Conduct ongoing A/B tests for subject lines, CTAs, and message formats to boost engagement and conversion rates.

• Monitor and analyze key metrics — including open rates, click-through rates, and customer feedback — to enhance copy performance.

• Stay informed on email deliverability best practices, spam filter requirements, and mobile-optimized formatting.

• Ensure all communications reflect Moniepoint’s brand voice, tone, and personality.

• Combine creativity and clarity to craft messages that are engaging, informative, and action-oriented.

• Collaborate with CRM, design, product, and customer support teams to align messaging with broader marketing objectives.

• Provide copy guidance for visual elements used in CRM campaigns.

Requirements:

• Minimum of 3 years’ experience in CRM copywriting, email marketing, or lifecycle marketing.

• Strong portfolio demonstrating high-quality email, SMS, and in-app messaging copy.

• Proven track record of crafting engaging, conversion-focused copy for various digital customer touchpoints.

• Proficient in using CRM platforms and tools.

• Ability to blend creativity with essential information to maximize messaging impact.

• Previous experience in fintech, banking, or financial services is an added advantage.

• Knowledge of SEO best practices for email content is a plus.

Qualifications and Skills:

• Creative and Strategic Thinking – Able to develop compelling messaging that connects with and inspires users.

• Data-Driven Approach – Leverages performance insights to refine copy and optimize results.

• Strong Attention to Detail – Delivers CRM communications that are clear, concise, and free from errors.

• Collaborative and Flexible – Works seamlessly with cross-functional teams and adapts to changing needs.

• Excellent Time Management – Capable of managing multiple campaigns and meeting tight deadlines efficiently.

Salary

Application Closing Date: Not specified

Application Instructions:

What to expect in the hiring process

• A preliminary phone call with a Recruiter
• A technical interview with the Head of Creative Marketing
• A business case assignment
• A business case presentation to the Head of Brand and the Head of Creative Marketing

Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.

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