SPECIALIST, YOUTH SEGMENT AT T2 (FORMERLY 9MOBILE) | SPECIALIST, YOUTH SEGMENT JOBS IN LAGOS

About Company:

T2 Mobile is the new brand identity for the Nigerian telecommunications company previously known as 9mobile

Job Description:

We are seeking a trend-savvy, data-driven Specialist to drive the growth of EMTS’s Youth Segment. The youth market is the heartbeat of the telecommunications industry; they are the early adopters of data services, digital content, and mobile convergence.

In this role, you will be the "eyes and ears" on the ground, conducting deep-dive research into youth behaviors, digital trends, and lifestyle preferences. You will assist in architecting promotional campaigns that resonate with young Nigerians and play a pivotal role in launching products that secure our market share. If you are passionate about youth culture and possess the analytical grit to turn insights into revenue-generating initiatives, this is your platform.

Requirements:

1. Market Intelligence & Product Innovation

• Convergence Research: Conduct research on new product initiatives and convergence options (data, voice, and digital lifestyle) specifically targeted at the youth demographic.

• Penetration Strategy: Identify untapped sub-segments within the youth market to drive market share acquisition and competitive displacement.

• Lifecycle Optimization: Research and recommend options for customer lifecycle extension to reduce churn and increase the lifetime value (LTV) of young subscribers.

2. Campaign Execution & Logistics

• Promotional Concepts: Assist in developing high-impact concepts for youth-centric promotional campaigns, ensuring alignment with current pop culture and digital trends.

• Go-To-Market (GTM) Support: Participate actively in product launches and awareness campaigns, ensuring all regional activities align with the national segment strategy.

• Event Logistics: Manage the logistics for campus fairs, youth concerts, and ad-hoc surveys aimed at promoting EMTS’s digital services.

3. Operational Excellence & Collaboration

• Cross-Functional Liaison: Work closely with Finance to manage third-party payments and collaborate with Technical and Brand teams to ensure seamless service delivery.

• Performance Reporting: Prepare and compile periodic performance reports, analyzing the success of youth initiatives against set KPIs.

• Stakeholder Management: Maintain fluid communication with relevant business units to ensure youth segment objectives are integrated into broader company goals.

Qualifications and Skills:

Professional Profile

• Experience: 3–5 years of relevant work experience in marketing, brand management, or consumer insights (Telecommunications experience is a plus).

• Education: First degree or its equivalent in Marketing, Business Administration, or a related Social Science discipline.

Core Competencies

• Trend Analysis: A deep understanding of the Nigerian youth landscape, social media trends, and digital consumption patterns.

• Analytical Skills: Ability to synthesize market research data into actionable recommendations.

• Project Coordination: Strong organizational skills to manage logistics for large-scale fairs and multi-city campaigns.

• Communication: Excellent verbal and written skills for presenting concepts and performance reports.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified? Go to T2 (Formerly 9Mobile) on odooerp.t2mobile.com.ng to apply