CONTENT STRATEGIST AT MSHEL HOMES LTD | CONTENT STRATEGIST JOBS IN ABUJA

About Company:

Mshel Homes Limited is an independent Real Estate Company located in Abuja, Nigeria. Simply put; we partner with You to get your dream home. Make all the right moves with us. With us, you'll experience.

Job Description:

We are looking for a Content Strategist to serve as our brand’s chief wordsmith and narrative architect. You are the bridge between high-level brand positioning and the daily experience of our audience. This is not just a writing role; it is a strategic position where you decide what stories we tell, where they live, and how they drive measurable business growth.

You will transform our brand strategy into a cohesive, year-round editorial roadmap. Whether you are mapping out a multi-part YouTube series, refining an SEO-driven blog strategy, or architecting a high-conversion email sequence, your goal is to ensure our voice is unmistakable and our content is a powerful engine for engagement and lead generation.

Requirements:

1. Editorial Planning & Campaign Architecture

• Omnichannel Strategy: Develop and govern the master editorial calendar, ensuring a consistent pulse across the blog, social media, email, and video platforms.

• Integrated Campaigns: Conceptualize content-led campaigns that breathe life into product launches and brand initiatives.

• Voice Stewardship: Act as the final gatekeeper for brand voice, editing all output to ensure it remains sharp, on-strategy, and human-centric.

2. Full-Funnel Audience Mapping

• Journey Alignment: Create targeted content for every stage of the customer journey—from high-impact awareness pieces (TOFU) to high-intent conversion assets (BOFU).

• SEO & Growth Synergy: Partner with the Growth team to identify high-potential keywords and distribution channels, ensuring our stories reach the right people at the right time.

• Format Innovation: Experiment with diverse formats (whitepapers, webinars, short-form video scripts) to diversify our reach and authority.

3. Analytics & Strategic Iteration

• Performance Intelligence: Monitor key metrics—engagement rates, time-on-page, shares, and conversion influence—to understand what resonates.

• Data-Driven Pivot: Use performance data and SEO insights (via SEMrush/Ahrefs) to continuously iterate the content strategy and optimize for ROI.

• Distribution Management: Oversee the scheduling and promotion of content across social media management platforms to maximize visibility.

Qualifications and Skills:

Professional Profile

• Education: BA/BS in English, Journalism, Communications, or Marketing.

• Experience: 3+ years of proven experience in content strategy, editorial leadership, or high-level content marketing.

• Technical Stack: Proficiency with SEO tools (e.g., SEMrush, Ahrefs) and social media management platforms.

• Portfolio: A strong portfolio of published work showcasing both long-form storytelling and strategic campaign writing.

Core Competencies

• Strategic Narrative: The ability to see the "Big Picture" and connect individual pieces of content to larger business goals.

• Exceptional Editing: A clinical eye for detail, grammar, and tone.

• Analytical Mindset: Comfortable using data to diagnose content performance and defend strategic pivots.

• Agility: Capable of managing multiple projects and editorial deadlines in a fast-paced environment.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: mshelrecruitment@gmail.com using the position as subject of email.