CONTENT / DIGITAL MARKETING MANAGER AT PATHFINDER INTERNATIONAL | CONTENT / DIGITAL MARKETING JOBS IN LAGOS

About Company:

Pathfinder Consulting helps professionals and immigrants around the world secure global career, study, and business opportunities. We’re on a mission to make career mobility and wealth creation accessible to Africans and the African diaspora through strategy, technology, and mentorship. As we enter our next phase of growth, we’re rebuilding our marketing and sales engine to deliver consistent, data-driven results — and we’re looking for a Content & Marketing Team Lead who can bring structure, energy, and strategic vision to our content and brand operations.

Job Description:

We are seeking a results-obsessed Content & Marketing Team Lead to serve as the growth engine for Pathfinder. This is a high-impact leadership role where creative storytelling meets analytical rigor. Your mission is to move beyond "likes" and "engagement" to drive measurable revenue through high-converting ad campaigns, sophisticated email automation, and persuasive content strategy.

Specifically overseeing our Career Coaching Programs, you will lead a multidisciplinary team to execute 360-degree campaigns. If you have 4–6 years of experience, a mastery of Meta and LinkedIn Ads, and the ability to turn cold leads into loyal clients through automation and storytelling, you belong at Pathfinder.

Requirements:

1. High-Performance Advertising & Conversion

• Full-Funnel Ads Management: Design, launch, and optimize high-converting Facebook, Instagram, and LinkedIn ad campaigns.

• Creative Directing: Develop ad copy and visuals with aggressive CTAs designed to minimize cost-per-lead while maximizing ROI.

• Continuous Optimization: Conduct weekly performance audits, A/B testing new creatives, and refining targeting strategies to scale what works.

2. Lifecycle Marketing & Automation

• Nurture Architecture: Build and manage complex email automation sequences (Zoho, Mailchimp, or Active Campaign) to move leads through the immigration, study abroad, and career coaching pipelines.

• Lead Recovery: Implement "Abandoned Cart" and re-engagement flows to capture lost revenue.

• Story-Driven Email: Design weekly newsletters that leverage persuasive storytelling to build brand authority and drive sales.

3. Content Leadership & Strategic Alignment

• Campaign Orchestration: Lead the content team to execute monthly calendars aligned with major events (Bootcamps, Black Friday, 12 Days of Christmas).

• Live Engagement: Oversee the strategy for bi-weekly Instagram Lives and monthly webinars, ensuring a seamless hand-off to the Sales team.

• Mentorship: Coach content creators on SEO, readability, and conversion-focused copy, ensuring the team stays accountable to revenue targets.

Qualifications and Skills:

Professional Profile

• Experience: 4–6 years in digital marketing or content leadership.

• Performance Pedigree: Proven track record of managing paid ad budgets (Meta, Google, or LinkedIn) with positive ROI.

• Automation IQ: Strong knowledge of lead nurturing, CRM workflows (Zoho preferred), and automation tools.

• Communication: Exceptional copywriting and persuasive storytelling skills.

Core Competencies

• Leadership: Ability to manage creative teams and collaborate across departments (Sales and Ops).

• Analytical Thinking: Ability to track weekly metrics and translate data into actionable campaign pivots.

• Energy: Self-directed, high-energy, and performance-driven.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: hr@mypathfinderconsulting.com using the Job Position as the subject of the email.