SENIOR DIGITAL MARKETING SPECIALIST AT BT TECHNOLOGIES LIMITED

About Company:

BT Technologies Limited is a dynamic and fast growing High-Technology Company organized to provide Information Technology (IT)/ Telecommunication Infrastructure solutions, Training, Project Management and Consultancy Services in the field of Information Technology (IT), Telecoms and related discipline. 

Job Description:

As our Senior Digital Marketing Specialist, you'll take ownership of end-to-end digital marketing strategies for multiple high-profile clients. You'll lead campaign execution, mentor junior team members, and leverage advanced analytics to optimize performance and maximize ROI. This role offers the perfect blend of strategic thinking and hands-on execution in a dynamic, growth-focused environment.

Key Responsibilities

• Develop and execute comprehensive, multi-channel digital marketing strategies aligned with client business objectives
• Lead and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and emerging platforms
• Drive advanced SEO/SEM initiatives including technical SEO, link building, and search performance optimization
• Oversee social media strategy, content calendars, and community management across all major platforms
• Design and implement marketing automation workflows and sophisticated email marketing campaigns
• Conduct in-depth market research, competitor analysis, and audience segmentation
• Lead conversion rate optimization (CRO) initiatives through rigorous A/B and multivariate testing
• Develop comprehensive performance reports with actionable insights and strategic recommendations
• Manage marketing budgets efficiently, ensuring optimal allocation and maximum ROI
• Collaborate with creative, development, and AI teams to deliver integrated digital solutions
• Stay ahead of digital marketing trends, algorithm updates, and emerging technologies
• Mentor and guide junior marketing team members

Requirements:

• Proven track record of managing successful digital campaigns with measurable business impact
• Deep expertise in SEO/SEM with demonstrable results in search rankings and organic traffic growth
• Advanced proficiency in paid advertising management with high budgets
• Strong background in data analytics and performance marketing
• Experience managing multiple client accounts or complex, multi-product campaigns
• Excellent project management and stakeholder communication skills
• Strategic thinking combined with exceptional attention to detail

Technical Skills

• Analytics & Insights: Google Analytics 4, Google Tag Manager, Facebook Analytics, Hotjar, Data Studio
• SEO/SEM Tools: Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog
• Advertising Platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads
• Social Media Management: Hootsuite, Buffer, Sprout Social, Meta Business Suite
• Email Marketing: Mailchimp, HubSpot, SendGrid, ActiveCampaign
• CRO & Testing: Optimizely, VWO, Google Optimize
• CMS Platforms: WordPress, Shopify, Webflow
• Additional Tools: Canva, Figma (basic), Slack, Asana, Trello
• AI Marketing Tools: ChatGPT for content, AI-powered analytics tools (preferred)

Demonstrated Success In

• Scaling organic traffic through strategic SEO initiatives
• Managing six-figure advertising budgets with proven ROI
• Building engaged social media communities with large followers
• Implementing marketing automation that increased conversion rates by 30%+
• Developing content strategies that drove significant engagement and lead generation
• Leading successful product launches or rebranding campaigns
• Presenting data-driven insights to C-level executives and stakeholders

Qualifications and Skills:

• 5+ years of progressive experience in digital marketing with demonstrated leadership capabilities
• Bachelor's degree in Marketing, Business, Communications, or related field (Master's degree is a plus)

Salary

Application Closing Date: 28th November, 2025

Application Instructions:

If you're a results-oriented marketing leader ready to make a significant impact and drive digital excellence, we want to connect with you. Send your CV and Cover Letter to careers@besttechnologiesltd.com 

Please include:

• A comprehensive portfolio showcasing your most successful campaigns
• Detailed case studies with measurable results (traffic growth, conversion rates, ROI)
• Links to campaigns or accounts you've managed (where permissible)
• Your salary expectations

Best Technologies Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where innovation thrives and every voice matters.