SOCIAL MEDIA & DIGITAL MARKETER AT DESIGN UNION | DIGITAL MARKETER JOBS IN LAGOS

About Company:

Design union (The group) is registered as a holding company in the British Virgin Islands and in the United Kingdom where its carries out development, planning and construction activities. The subsidiaries of design union offshore continue to carry out landmark projects in Africa with emphasis in Nigeria. 

Job Description:

We are seeking a creative and data-driven Social Media Marketing Executive to elevate the digital presence of our leading real estate and hospitality group. Based in Lekki, Lagos, this role is for a storyteller who can capture the luxury and lifestyle of our properties and services. You will be responsible for building a cohesive online brand, driving high-quality lead generation, and fostering an active community of followers. If you have a proven ability to turn "likes" into "leads" and "followers" into "guests,

Requirements:

1. Content Strategy & Lifestyle Storytelling

• Brand Voice: Develop and maintain a sophisticated brand voice across Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).

• Content Creation: Produce high-quality visual and written content, including property walkthroughs, hospitality features, and industry insights.

• Trend Mastery: Identify and leverage emerging trends and platform updates to keep our brand at the forefront of the Lagos luxury market.

2. Growth, Engagement & Community Management

• Community Building: Actively respond to comments, direct messages, and inquiries, ensuring a premium "concierge-style" experience for our digital audience.

• Cross-Functional Collaboration: Partner with the Sales and Design teams to ensure social campaigns directly support property sales and hotel bookings.

• Influencer Coordination: Identify and manage potential partnerships with lifestyle influencers to expand our reach.

3. Paid Media & Performance Analytics

• Ad Management: Plan and execute targeted paid social media campaigns to drive high-intent leads for our real estate portfolio.

• Data-Driven Optimization: Monitor social analytics (ROI, CTR, conversion rates) and provide weekly reports to management with actionable optimization strategies.

Qualifications and Skills:

Experience & Mastery

• Proven Tenure: 3–5 years of hands-on experience in social media management for a brand or agency (experience in Real Estate or Luxury Hospitality is a major advantage).

• Content Proficiency: Expert use of content creation tools such as Canva, Photoshop, CapCut, or other professional video editing software.

• Technical Knowledge: Deep understanding of platform algorithms, Meta Ads Manager, and social listening tools.

Education & Soft Skills

• Academic Background: Bachelor’s degree in Marketing, Communications, or a related field.

• Communication: Exceptional writing and editing skills, with a keen eye for high-end aesthetics.

• Proactivity: A results-driven mindset with the ability to manage multiple luxury brands simultaneously.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: hr@designunionltd.com using the job title as the subject of the mail.