SENIOR BRAND MANAGER, PRIMARY SCOTCH AT DIAGEO

About Company:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Job Description:

• Proactively Define and Communicats Growth Opportunities: Take the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicate these insights.
• Consumer Insight: Actively seek innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
• Strategic Planning: Develop robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
• Creation and Execution: Lead the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
• Monitoring and Evaluation (M&E): Guide the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.

Requirements:

3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies.

Salary

Application Closing Date: 19th September, 2025

Application Instructions:

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