MARKETING LEAD - BRANDING, POSITIONING & GROWTH AT PICCKR

About Company:

PiccKR is a peer to peer app that connects various individuals and businesses in need to delivery service to trustworthy PiccKRs who can deliver packages for them with little to no stress.

We are recruiting to fill the position below:

Job Description:

• The Marketing Lead at PicckR will spearhead branding, marketing, and positioning strategies to enhance visibility, drive customer acquisition, and establish PicckR’s presence in the market.
• This role owns all marketing initiatives, ensuring brand consistency and impact across campaigns, content, and ads. Leading a team of creatives and performance marketers, the Marketing Lead will align efforts with business goals to fuel growth.
• The ideal candidate is strategic, data-driven, and highly creative, with strong leadership and execution skills.

Key Responsibilities

Marketing Strategy & Brand Positioning;

• Develop and refine PicckR’s marketing strategy to align with business goals.
• Define brand messaging, identity, and differentiation in the logistics space.
• Conduct market research and competitor analysis to optimize positioning.
• Content, Advertising & Creative Management;
• Oversee content creation across social media, website, email, and ads.
• Ensure all content, posts, and ads meet brand guidelines before publishing.
• Run multi-channel campaigns including SEO, paid ads, and influencer marketing.
• Optimize ad performance and ROI through data-driven strategies.

Team Leadership & Collaboration:

• Lead and manage creatives, social media managers, and content marketers.
• Provide strategic direction, feedback, and execution oversight.
• Work cross-functionally with operations, product, and sales teams.
• Performance Tracking & Growth Optimization:

• Track brand awareness, engagement, lead generation, and acquisition costs.
• Use data analytics tools to measure and improve marketing effectiveness.
• Continuously test and optimize campaigns based on insights and trends.

Community Engagement & Customer Activation:

• Develop referral programs, word-of-mouth strategies, and influencer collaborations.
• Ensure strong engagement across social media, email, and other channels.

Partnerships, Events & Growth Initiatives:

• Identify and secure strategic business, influencer, and corporate partnerships.
• Plan brand activations, sponsorships, and offline marketing campaigns

Requirements:

Salary

Application Closing Date: 10th January, 2026

Application Instructions:

Qualified candidates should send their CV to: peopleteam@picckr.com using the Job Title as the subject of the email.