MARKETER AT DE TASTEE FRIED CHICKEN LIMITED

About Company:

Tastee Fried Chicken was founded by Olayinka Pamela Adedayo. It began as an extension of Tastee Pot, an outdoor catering company serving Nigerian and continental food at special events. The catering company still exists as Tastee Fried Chicken's catering operation. In 1997 Mrs. Adedayo incorporated Tastee Fried Chicken and opened her first location in Surulere, Lagos State. She based her restaurant on the business model of the American fast food chicken restaurant Kentucky Fried Chicken, where she had previously worked as a manager. Since opening its first location, it has grown to 14 restaurants.

Job Description:

• Develop and execute marketing strategies and campaigns across print, broadcast, and digital platforms to build brand credibility and ensure products and services meet customer expectations.

• Support product development, pricing strategies, and new product launches while collaborating with the business development team to create new growth opportunities.

• Manage promotional materials to establish and strengthen product branding.

• Conduct competitor and customer insights analysis to identify trends and predict future market shifts.

• Track, measure, and evaluate marketing communication campaigns, preparing performance reports for management.

• Collaborate with cross-functional teams including production, digital, and business development to deliver integrated campaigns.

• Assist in organizing events such as product launches, exhibitions, and photo shoots.

• Build marketing partnerships with retailers, media outlets, and external partners to expand brand visibility.

• Conduct market research and analysis, translating campaign data into reports, briefs, and presentations for senior management and stakeholders.

• Identify new markets, customer demands, and opportunities for improving existing campaigns and strategies.

• Perform sales forecasting, strategic planning, and pricing research to maximize competitiveness and profitability.

• Stay updated on industry trends and recommend new product or service opportunities to leadership.

• Provide financial analysis to support product development and pricing decisions.

• Collaborate on the development of new products and services.

• Design and deliver training programs on marketing strategies, activities, and policies.

• Coordinate promotional activities, trade shows, and exhibitions.

• Negotiate contracts with vendors and service providers to effectively execute marketing strategies.

Requirements:

• Interested candidates should possess an HND / Bachelor's Degree with 1 - 4 years experience. 

Salary

Application Closing Date: 30th September, 2025

Application Instructions:

Interested and qualified candidates should send their CV to: careers@tfc.com.ng using the Job Title as the subject of the mail.