IT (MARKETING) MANAGER AT ASPER AUTO AUCTION NIGERIA LIMITED | IT MANAGER JOBS IN NIGERIA

About Company:

Asper Auto Auction Nigeria Limited - Founded in 2022 in Lagos, Nigeria, Asper is a proudly African innovation dedicated to transforming auto remarketing across the continent. Headquartered at 130 Muritala Mohammed Way, Ebute Metta, Lagos, with an international office in Riverdale, Georgia, USA, Asper delivers a modern, technology-driven solution for vehicle auctions.

Its Virtual Bidding Platform (VBP1)—the first of its kind in Africa—has set the benchmark for online auto remarketing. By removing the need for physical attendance, Asper ensures auctions are more accessible, transparent, and efficient for both sellers and buyers.

Job Description:

We are seeking a results-driven and visionary IT (Marketing) Manager to lead our brand's presence in Nigeria. In an era where vehicle discovery begins online but closes in the showroom, your role is to bridge the gap between digital innovation and physical sales. You will be responsible for the full marketing lifecycle—from high-tech lead generation and SEO to high-impact product launches and showroom branding.

The ideal candidate possesses a deep understanding of the Nigerian consumer pulse, coupled with the technical skills to manage a modern digital marketing stack. If you have 5+ years of experience (ideally within Automotive or FMCG) and a passion for brand storytelling, we want you to drive our market share forward.

Requirements:

1. Integrated Campaign Management & Product Launches

• Omnichannel Strategy: Develop and execute integrated marketing campaigns across digital, print, and outdoor media (OOH) to maximize brand visibility.

• Launch Excellence: Lead the strategic roadmap for new vehicle model launches, coordinating promotional events and experiential marketing.

• Showroom Integration: Oversee the design and deployment of brochures, billboards, and high-end showroom displays to ensure a premium customer touchpoint.

2. Digital Ecosystem & Data Analytics

• Performance Marketing: Manage and optimize SEO/SEM, paid advertising (PPC), and social media platforms to drive high-quality leads.

• Data-Driven Insights: Monitor campaign performance using advanced analytics platforms to report on ROI and KPIs, adjusting strategies in real-time.

• Tech Management: Ensure the marketing technology stack (CRM, Email Automation, Web Analytics) is fully integrated with sales and service goals.

3. Market Intelligence & Stakeholder Leadership

• Competitive Warfare: Conduct continuous market research and competitor analysis to identify growth opportunities and defensive tactics.

• Agency Governance: Manage relationships with external creative agencies, media partners, and vendors to ensure cost-effective and high-quality output.

• Cross-Functional Synergy: Collaborate closely with Sales and Service departments to align promotional messaging with actual market demand and inventory levels.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s Degree in Marketing, Business, or a related field.

• Experience: Minimum of 5 years of marketing experience. Preference is given to those from the Automotive or FMCG sectors.

• Specialized Knowledge: 1 year of experience as a Vehicle Inspection Agent or related role is highly preferred to ensure technical product understanding.

• Technical IQ: Mastery of digital marketing tools (Google Analytics, Meta Business Suite) and project management software.

Core Competencies

• Brand Storytelling: Ability to create emotional resonance between the vehicle lineup and the Nigerian consumer.

• Leadership: Proven ability to manage creative teams and external vendors toward a unified goal.

• Analytical Thinking: The ability to translate raw data into a strategic "next step" for sales growth.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: asperauction@gmail.com using the Job Position as the subject of the email.