DIGITAL MARKETING & BRAND ASSOCIATE AT PRIMED E-HEALTH

About Company:

Primed E-health is a full-service organization serving the needs of physicians, practitioners, clinics, health centers, and other healthcare providers; with an integrated line of software products designed to help simplify the business of healthcare. Founded in 2012, our health tech solutions became officially incorporated as Primed E-Health in 2021.

Job Description:

• The Digital Marketing & Brand Associate is responsible for shaping, communicating, and amplifying Primed E-Health’s brand across all digital platforms.
• This role drives product visibility, strengthens market perception, and ensures cohesive messaging for SmartClinic, SmartCard, Telemedicine, and all Primed digital health solutions.
• The successful candidate will have the opportunity to work with our remote team of experts from different backgrounds and locations to develop innovative health tech products to improve healthcare delivery in the Nigerian Healthcare Industry.
• The ideal candidate blends creativity, strategy, and analytics, ensuring Primed E-Health becomes the preferred digital health brand for hospitals, patients, and partners.

Responsibilities
Brand Strategy & Messaging:

• Develop a strong and consistent brand identity for Primed E-Health.
• Shape narratives that position Primed as a leading digital health provider.
• Create messaging frameworks for SmartClinic, SmartCard, EMR, and Telemedicine.

Digital Marketing:

• Design and execute digital marketing strategies across social media, SEO, SEM, email, and campaigns.
• Manage paid ads, retargeting, and growth funnels.
• Optimize landing pages for product onboarding and conversions.
• Build lead-generation systems for Business and Operations teams.

Content & Creative Oversight:

• Lead content creation (video, articles, product explainers, health education).
• Supervise designers, content writers, and social media staff (future hires).
• Ensure brand voice is consistent across all channels.

Analytics & Growth Monitoring:

• Track performance metrics across all platforms.
• Build dashboards (Google Analytics, Meta Business Suite, HubSpot, etc.).
• Provide weekly reports on engagement, reach, traffic, conversions, and product adoption.

Product Marketing:

• Partner with Engineering & Operations to understand product features.
• Translate technical health-tech products into simple, marketable messages.
• Support product launches, demos, and hospital adoption campaigns.

Communication & External Relations:

• Work with PR, media outlets, and stakeholders.
• Manage company announcements and thought leadership content.
• Strengthen internal communications for employees and partners.

Requirements:

• Strong storytelling and communication skills.
• Ability to interpret analytics and translate into strategy.
• Proficiency with Canva, Adobe Suite, or Figma.
• Knowledge of SEO, Google Ads, Meta Ads, email automation tools.
• Ability to manage teams and collaborate cross-functionally.

Qualifications and Skills:

• Degree in Marketing, Communications, Business, or a related field.
• 3–5 years in digital marketing, ideally in tech, fintech, or healthtech.
• Proven experience in brand building and digital campaigns.

Salary

Application Closing Date: Not specified

Application Instructions:

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