DIGITAL MARKETING LEAD AT AA RESCUE LIMITED | DIGITAL MARKETING LEAD IN LAGOS

About Company:

AA Rescue is a multi-service organization founded in 2003 with the prime focus of giving comfort, removing distress and protecting the Nigerian populace by providing prompt emergency roadside assistance to stranded motorist in cases of vehicular breakdowns and accidents.

Job Description:

We are seeking a high-impact Digital Marketing Manager to architect and execute our end-to-end digital growth strategy. This is a leadership role designed for a "Data-Driven Creative"—someone who can build compelling brand narratives while obsessing over conversion rates, ROI, and customer acquisition costs. You will move beyond simple campaign management to lead a multidisciplinary team, managing everything from SEO/SEM and high-performance social strategies to full-funnel lead generation. If you have a proven track record of scaling digital presence and mentoring high-performing teams, we want you to own our digital engine.

Requirements:

1. Integrated Strategy & Performance Marketing

• Strategic Roadmap: Develop and implement 360-degree digital strategies that align with core business objectives and revenue targets.

• Full-Funnel Campaigns: Lead and optimize multi-channel campaigns across Social Media, SEM (Search Engine Marketing), Email, and Display advertising.

• Lead Generation: Drive aggressive online customer acquisition strategies, ensuring a high-quality pipeline for the sales team.

2. Digital Ecosystem & Asset Management

• Web & SEO Governance: Oversee the company website, ensuring peak performance, technical SEO health, and a seamless user experience (UX).

• Content & Social Leadership: Direct the social media strategy and content planning, fostering deep community engagement and high brand recall.

• Brand Consistency: Serve as the digital brand custodian, ensuring a unified voice and visual identity across all platforms.

3. Analytics, Budgeting & Leadership

• Data-Driven Optimization: Analyze complex campaign performance data to identify trends and optimize for maximum ROI and cost-efficiency.

• Financial Stewardship: Manage the digital marketing budget and negotiate high-value vendor and agency relationships.

• Team Mentorship: Lead, inspire, and mentor internal digital team members and external partners to achieve peak performance.

Qualifications and Skills:

Professional Pedigree

• Education: Bachelor’s degree in Marketing, Communications, or Business.

• Experience: 5–8 years of core digital marketing experience, with at least 2-3 years in a leadership or management capacity.

• Technical Mastery: Deep understanding of Google Ads, Meta Business Suite, Google Analytics 4 (GA4), and CRM integration.

Core Competencies

• Strategic Vision: Ability to see the "big picture" while maintaining an eye for execution details.

• Analytical Mindset: Comfortable navigating large datasets to extract actionable business insights.

• People Leadership: Proven ability to manage creative and technical talent effectively.

• Trend Awareness: A proactive pulse on emerging market trends and competitor digital maneuvers.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: careers@aarescuenigeria.com using the Job Position as the subject of the email.