About Company:
Thrive HR Solutions Limited - Our client is a start-up toy supplier based in Nigeria dedicated to providing high-quality toys to wholesalers across the nation. They focus on making the procurement process seamless and accessible for our customers by leveraging the power of information technology to streamline ordering and delivery.
Job Description:
We are seeking a high-energy, visually-driven Digital Content & Growth Specialist to bring our toys to life. This is not just a social media role; it is a mission to build a vibrant community of play and a powerful network of retail partners.
You will be the creative engine of our brand, capturing the magic of our products through high-quality photography and video. Your goal is twofold: to make our toys "must-haves" for parents and children, and to position our brand as a high-value partner for retail outlets across Nigeria. If you can turn a simple toy walkthrough into a viral sensation and manage a multi-channel growth strategy, we want you to lead our digital presence.
Requirements:
1. Visual Storytelling & High-Impact Content
Creative Production: Shoot and edit high-quality photos and videos showcasing our toys, partner stores, and special promotions.
Product Narratives: Develop engaging product walkthroughs, "unboxing" experiences, and customer testimonials that build trust and excitement.
Platform Optimization: Tailor content specifically for the unique algorithms of WhatsApp, Instagram, and Facebook to ensure maximum reach.
2. Strategic Social Media & Retail Support
Channel Governance: Plan and execute a robust content calendar, managing all scheduling, publishing, and real-time community engagement (comments and DMs).
B2B Growth: Run targeted campaigns to attract new retail outlets and bulk buyers, showcasing successful partnerships through "before-and-after" store transformations.
Foot Traffic Generation: Strategically promote our partner retail outlets to drive physical customers to their stores, strengthening our B2B relationships.
3. Paid Media & Influencer Engagement
Paid Growth: Implement and manage targeted ad strategies to expand our audience beyond organic reach.
Influencer Collaboration: Build and maintain a network of micro-influencers in the parenting and toy industries to amplify our brand voice.
Trend Monitoring: Stay ahead of digital trends to keep our content fresh, interactive, and relevant to modern consumers.
Qualifications and Skills:
Professional Profile
Experience: Proven track record in professional content creation and social media management.
Technical IQ: Expert ability to shoot and edit high-quality mobile or DSLR footage; proficiency in Facebook/Instagram Ads Manager and WhatsApp Business.
Communication: Strong copywriting skills for crafting captions that convert and ad copy that sells.
Core Competencies
Results-Driven: A mindset focused on increasing followers, engagement, and actual sales leads.
Creativity: The ability to find a unique "angle" for every product.
Agility: Comfortable working in a fast-paced environment where trends change daily.
Salary
Very attractiveApplication Closing Date: Not specified
Application Instructions:
Interested and qualified candidates should send their CV to: wholesaletoys250@gmail.com using the Job Position as the subject of the mail.
Job Information
Deadline
Not specified
Job Type
Full-time
Industry
Media/Advertising
Work Level
Experienced
City
Idumota
State
Lagos
Country
Nigeria