CHIEF MARKETING OFFICER / DIGITAL MARKETING MANAGER AT CASHXPRESS NIGERIA LIMITED | CHIEF MARKETING OFFCER JOBS IN LAGOS

About Company:

We bridge the financial gap for individuals by providing fast loans with competitive interest rates and without discrimination.

Job Description:

CashXpress Nigeria is scaling, and we are looking for the architects of our next growth phase. We are opening applications across three critical tiers of our marketing organization: Strategic Leadership (CMO), Growth Execution (Manager/Specialist), and Strategic Expansion (Digital Business Developer).

In the high-stakes world of digital lending, marketing isn't just about visibility—it’s about precision acquisition, risk-aligned messaging, and lifetime value optimization. Whether you are a boardroom strategist or a performance marketing "hacker," if you have a proven track record in the Nigerian Fintech space, we have a seat for you at the table.

Requirements:

1. Chief Marketing Officer (CMO) – The Visionary

• Brand & Strategy: Define the overarching brand identity and go-to-market (GTM) strategies for new lending products while balancing risk controls and regulatory compliance.

• Fiscal Stewardship: Own the total marketing budget and ROI, ensuring that every Naira spent contributes to sustainable, high-quality loan originations.

• Executive Leadership: Represent CashXpress in investor relations and public forums, while mentoring a cross-functional team of growth and product experts.

2. Digital Marketing Manager/Specialist – The Growth Engine

• Funnel Optimization: Execute multi-channel acquisition campaigns (Social, Content, SMS, Affiliates) to drive app installs and loan applications.

• Data-Driven Execution: Conduct A/B testing on creatives and landing pages; manage attribution models to lower Customer Acquisition Cost (CAC).

• Lifecycle Marketing: Partner with Analytics to optimize the "Activation-Retention-Repayment" loop through CRM automation and segmentation.

3. Digital Business Developer – The Ecosystem Builder

• Strategic Alliances: Identify and secure high-impact partnerships with banks, telcos, retailers, and agent networks to expand our distribution footprint.

• Co-Branded Integration: Explore product integrations and API partnerships that embed CashXpress into the daily financial lives of Nigerians.

• Market Intelligence: Conduct continuous research on competitor pricing and customer pain points to uncover new "blue ocean" opportunities.

Qualifications and Skills:

• Sector Expertise: Proven experience in Fintech/Digital Lending marketing within the Nigerian market.

• Regulatory Fluency: Deep understanding of CBN/NHIA/FCCPC regulations regarding financial advertising and data privacy.

• MarTech Stack: Proficiency in CRM tools, marketing automation, attribution software, and data analytics (e.g., Mixpanel, AppsFlyer, Clevertap).

• Acquisition Mastery: A demonstrated ability to drive Loan Originations through digital performance channels.

• Academic: Bachelor’s degree; MBA or professional marketing certification (CIM, NIMN) is highly preferred for leadership roles.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: hr@cashx.ng using the position as subject of email.