HEAD, COMMUNICATION AND CONTENT CREATION JOB AT MAI SHAYI COFFEE ROASTERS LIMITED | JOBS IN ABUJA

About Company:

Mai Shayi Coffee Roasters Limited is a premier specialty coffee brand in Nigeria, renowned for its end-to-end involvement in the coffee value chain. From cultivating Arabica coffee in Jos, Plateau state, to meticulous processing and batch-roasting, we promise an unparalleled coffee experience. As a forward-thinking company, our footprint extends from cafes in Lagos and Abuja to our two arabica coffee farms, a cooperative of 141 farmers, and a dedicated roastery supplying premium coffee for both retail and B2B avenues. With our expansion, we seek a skilled and detail-oriented Internal Auditor to ensure the integrity of our financial operations and compliance with legal regulations

Job Description:

1. Strategic Communication & Brand Stewardship

• Brand Authority: Position Mai Shayi as the definitive reference point in Nigerian coffee and hospitality through a comprehensive communication strategy.

• Consistency & Quality: Define and enforce the brand voice, tone, and messaging framework across all signage, packaging, and promotional materials.

• Internal Alignment: Lead internal communications to ensure that every team member understands and embodies the brand promise.

2. Content Strategy & Multi-Channel Storytelling

• Editorial Roadmap: Own the content calendar across Instagram, TikTok, LinkedIn, and in-store channels, translating business goals into relatable stories.

• Creative Leadership: Oversee the development of written, visual, and audiovisual content, ensuring all output meets premium quality benchmarks.

• Cultural Relevance: Translate product launches and sustainability efforts into narratives that resonate with the local and global coffee community.

3. Performance Analytics & Public Engagement

• Data-Driven Insights: Use analytics to assess content effectiveness and refine messaging formats to improve reach and brand affinity.

• Media Relations: Build a robust network of journalists, influencers, and cultural tastemakers to drive brand awareness and secure high-value media coverage.

• Brand Spokesperson: Represent the organization at industry forums, interviews, and community engagements as the primary brand ambassador.

Requirements:

Technical & Professional Skills

• Storytelling Mastery: Exceptional writing and editing skills with a sharp eye for detail and premium aesthetics.

• Digital Literacy: Deep knowledge of CMS, social media analytics, and digital marketing tools.

• Public Relations: Solid experience in reputation management and stakeholder engagement.

• Added Value: Hands-on skills in photography, video editing, or graphic design are a significant plus.

Qualifications and Skills:

Education & Experience

• Advanced Degree: Master’s Degree in Mass Communication, Journalism, Marketing, or a related field.

• Professional History: 5+ years of progressive experience in brand management or communication, preferably in Lifestyle, Hospitality, or Premium Consumer Brands.

• Leadership: Proven track record of managing and inspiring multi-disciplinary creative teams (designers, videographers, writers).

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV and Cover Letter to: chris@maishayicoffee.com ; copy kayode@maishayicoffee.com and rita@maishayicoffee.com using the Job Position and Location as the subject of the mail.