DIGITAL MARKETERS AT MOBOS FASHION | MARKETING JOBS IN LAGOS

About Company:

Mobos Fashion is a fast-growing Nigerian fashion retail brand founded to provide high-quality, trend-focused lifestyle and travel accessories. The company is known for its broad product variety, modern designs, and durable luggage and hand carry collections available in multiple vibrant colors.

Job Description:

1. Performance Marketing & Paid Media

• Ad Optimization: Plan, execute, and optimize paid campaigns across Meta Ads (Instagram/Facebook), Google Ads, and TikTok Ads to meet specific ROAS (Return on Ad Spend) targets.

• Conversion Focus: Optimize website and online store listings (e-commerce) to reduce bounce rates and increase cart conversions.

• Remarketing: Manage Email and SMS marketing flows to re-engage past customers and reduce abandoned carts.

2. Social Media & Content Strategy

• Platform Management: Lead the day-to-day operations of our Instagram, TikTok, Facebook, and WhatsApp Business accounts.

• Content Architecture: Create and manage a consistent content calendar that balances brand aesthetic with sales-driven messaging.

• Creative Collaboration: Work closely with designers, content creators, and the sales team to produce high-quality Reels, TikToks, and static posts using tools like Canva and CapCut.

3. Analytics & Market Intelligence

• Performance Reporting: Track KPIs daily and prepare comprehensive weekly/monthly reports on traffic, engagement, and conversion performance.

• Trend Analysis: Stay ahead of the curve by identifying emerging digital trends in the global and local fashion/retail space.

• A/B Testing: Continuously test creative assets, headlines, and landing pages to identify what resonates best with our audience.

Requirements:

• Data-Driven Mindset: Ability to look at a spreadsheet and understand exactly why a campaign is or isn't working.

• Communication: Excellent written and verbal skills for high-stakes copywriting and team collaboration.

• Creative Ideation: The ability to brainstorm "viral" concepts that align with the brand's identity.

Qualifications and Skills:

• Education: Bachelor’s degree in Marketing, Mass Communication, Business, or a related field.

• Experience: 2 – 5+ years of hands-on digital marketing experience. (Experience specifically in Fashion or Retail is a major advantage).

• Technical Mastery: Deep knowledge of Meta Ads Manager, Google Analytics, and E-commerce platforms.

• Creative Tools: Proficient in Canva, CapCut, and basic video/photo editing tools for mobile-first content.

Salary

Application Closing Date: Not specified

Application Instructions:

Send your CV and portfolio (if available) to: info@mobosfashion.com