MARKETING MANAGER AT THE ABIA STATE TRANSPORT AUTHORITY (ABTA) - H.PIERSON ASSOCIATES LIMITED | MARKETING JOBS IN ABIA

About Company:

H.Pierson Associates Limited - Our client, The Abia State Transport Authority (ABTA), soon to be established, is a fully autonomous government corporation, created by the State Legislature to serve as the primary strategic planner, regulator, and coordinator of roads within the State and its metropolitan area.

The Transport Authority's mandate is to create a world-class, integrated, efficient, and sustainable public transportation system that supports the State's economic growth and enhances the quality of life for all residents.

Job Description:

• The Marketing Manager drives the strategic positioning, visibility, and growth of the Innovation Park.
• Own brand strategy, ecosystem engagement, and marketing execution to attract tenants, start-ups, corporates, investors, and partners, while supporting revenue and program objectives.

Key Responsibilities

• Develop and implement a strategic marketing plan aligned with the Parks' vision, value proposition, and growth objectives.
• Lead brand management, digital marketing, PR, content creation, and events to enhance awareness and thought leadership.
• Drive tenant, partner, and program demand, managing campaigns, lead pipelines, and performance metrics.
• Collaborate with startups, corporates, academia, investors, and government agencies to strengthen ecosystem engagement and partnerships.
• Oversee marketing analytics, KPIs, dashboards, and ROI tracking to optimize campaigns and inform strategic decisions.
• Support major events, innovation showcases, and sponsorship initiatives to maximize visibility and impact.

Key Performance Indicators (KPIs)

• Strategic marketing and brand leadership
• Commercial and growth orientation
• Digital marketing and content strategy
• Stakeholder management and ecosystem engagement
• Data-driven decision-making and performance tracking

Requirements:

• Bachelor's Degree in Marketing, Communications, Business, or related fields
• A master's will be an added advantage
• Minimum of 8 years marketing experience, with at least 3 years in a managerial role.
• Experience in innovation hubs, technology parks, startups, or PPP environments preferred.
• Proven track record in brand building, digital marketing, stakeholder engagement, and growth campaigns.

Salary

Application Closing Date: Not specified

Application Instructions:

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