BRAND STRATEGIST AT VERIFYME NIGERIA | BRAND STRATEGIST JOBS IN LAGOS

About Company:

Verify identities, uncover hidden risks. Protect your organization with robust KYC solutions and reliable background checks.VerifyMe empowers businesses and individuals to make informed decisions with confidence and ensure compliance through our advanced solutions, Pluto and QoreID.

Job Description:

• The Brand Strategist owns the identity, positioning, and creative direction of all brands underVerifyMe.
• This role ensures consistency of messaging and visuals across all touchpoints and provides strategic direction to creative and execution teams.

Key Responsibilities
Brand Identity & Positioning:

• Develop, refine and maintain brand guidelines, tone of voice, and messaging forVerifyMe,QoreID, Pluto, and Gova.
• Define the brand narrative and ensure alignment across all products.
• Conduct market and competitor research to inform brand strategy.

Creative Direction:

• Develop creative briefs and oversee concept development.
• Create communication themes for campaigns, PR, and sales collateral.
• Guide the Creative team on visual execution.
• Approve campaign creative concepts and event concept and branding direction.

Strategic Insights & Collaboration:

• Conduct periodic competitor and audience research.
• Recommend events aligned with brand strategy.
• Advise the Senior Marketing Manager on message direction for campaigns and events
• Support Growth Marketing with messaging alignment for paid campaigns.

Requirements:

• Bachelor’s Degree in Marketing, Branding, Communications, Business Administration, or a related field.
• 5 - 8 years of experience in brand strategy, marketing strategy, or creative strategy roles.
• Proven experience developing and managing brand identity systems and brand positioning strategies.
• Strong understanding of brand architecture, audience segmentation, and market insights.
• Experience developing creative briefs and guiding creative teams to translate strategy into execution.
• Ability to conduct market research, competitor analysis, and audience insight development to inform strategic decisions.
• Experience working closely with creative, marketing, and product teams in executing brand campaigns.
• Strong communication, storytelling, and presentation skills.
• Ability to manage multiple brands, campaigns, and strategic initiatives simultaneously.

Core Competencies:

• Creative Direction
• Brand Storytelling
• Research & Insight Development
• Cross-Functional Collaboration

Salary

Application Closing Date: 07th April, 2026

Application Instructions:

Interested candidates should send their CV and portfolio to: Jobs@verifyme.ng using the job title as the subject of the mail.