ACTIVATION MANAGER AT GRAND OAK LIMITED (GOL) | ACTIVATION JOBS IN LAGOS

About Company:

Grand Oak Limited (GOL) - We are the largest Manufacturer of Spirits and Wines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them. There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging.

Job Description:

We are seeking a high-velocity and culturally astute Activation Manager to anchor our nationwide promotional ecosystem in Ikeja. In the vibrant Nigerian market, success is defined by "Experiential Resonance", the ability to harmonize high-impact brand activations with the deep-rooted traditions of local festivals and cultural events. This role is designed for a "Strategic Architect" with at least 5 years of experience who can blend "Creative Campaign Engineering" with the "Operational Grit" required to manage nationwide travel, complex vendor relationships, and high-stakes budget allocations.

Your mission is to ensure "Absolute Brand Visibility and Cultural Integration." You will be the primary engine of our field marketing: responsible for developing nationwide activation strategies, managing large-scale festival sponsorships, and translating consumer insights into sales growth. If you possess "Strong Interpersonal Diplomacy," a background in Traditional/Cultural Festivals, and the "Resilience" to manage frequent nationwide travel under demanding operational cycles, we want you to drive our market sovereignty.

Requirements:

1. Cultural Strategy & Activation Engineering

• Heritage Integration: Develop and implement brand activation plans specifically tailored to the Culture and Traditional Festivals space to enhance visibility and drive consumer trial.

• Campaign Orchestration: Oversee the end-to-end planning and execution of promotional campaigns, ensuring every touchpoint delivers an impactful and memorable brand experience.

• Micro-Planning: Maintain a rigorous "Micro" planning framework, producing monthly execution strategies that align with the national cultural calendar.

2. Fiscal Stewardship & Vendor Diplomacy

• Budget Architecture: Manage the brand activation budget with millimetric precision, ensuring cost-effective resource utilization and a high Return on Investment (ROI) for all sponsorships.

• Stakeholder Governance: Build and maintain strategic relationships with external agencies, traditional partners, and cultural stakeholders nationwide to ensure elite execution standards.

• Cross-Functional Synergy: Collaborate synchronously with Sales and Marketing teams to ensure activations are perfectly aligned with broader commercial objectives.

3. Performance Intelligence & Data Sovereignty

• Nationwide Analytics: Track and analyze the performance of all field activities, utilizing "Consumer Insights" to measure effectiveness across different regional demographics.

• Insight Engineering: Prepare high-fidelity reports for senior management, providing actionable data to inform future nationwide marketing roadmaps.

• Resource Optimization: Continually audit activation performance to identify opportunities for resource optimization and increased engagement velocity.

4. Operational Resilience & Field Leadership

• Travel Sovereignty: Lead frequent nationwide travel engagements, managing the logistical challenges of varying terrains and regional operational demands.

• Risk Navigation: Proactively manage security concerns and field hazards, ensuring the safety of brand assets and personnel during cultural activations in diverse states.

• Agile Execution: Maintain a high-availability mindset, operating within a schedule that includes weekend commitments to match the timing of major traditional festivals.

Qualifications and Skills:

Professional Profile

• Education: Minimum B.Sc. / HND in Marketing or its equivalent.

• Experience: Minimum of 5 years of cognate experience, with a proven track record in Nationwide Brand Activation and Cultural Events/Festivals.

• Certification: Relevant professional certifications in Marketing or Brand Management.

Core Competencies

• Strategic Planning: Ability to engineer complex, multi-state activation roadmaps.

• Cultural Intelligence: Deep awareness of traditional protocols and market nuances across Nigeria.

• Analytical Grit: Strong skills in budget management and campaign performance analysis.

• Resilience: Physical and mental adaptability for frequent nationwide travel and high-pressure operational cycles.

Salary

Application Closing Date: Not specified

Application Instructions:

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