ASSISTANT BRAND MANAGER AT MACTAY CONSULTING

About Company:

MacTay Consulting has been in existence for over 28 years in Nigeria. We are a member of TACK and TMI, international consulting companies operating in over 60 countries and with a combined experience of over 80years.

Job Description:

Annual Marketing Plan:

• Provide input for the development of the annual Marketing Plan as per PMP and ABP requirements (including category developments, product performance, pricing analysis, and competitor analysis)
• Propose brand activity and measurable objectives in line with the organisation Brand investment strategy and available budgets
• Support Brand Managers and teams in the development of detailed category and competitor reviews, communication and promotional plans, brand activations, as well as launch execution of NPDs
• Monitor brand performance and implement approved changes to the activity plans throughout the year

Consumer Understanding & Insights:

• Critically observe consumers and shoppers. Develop an understanding of them through regular direct contact and research, understanding their environment, habits, attitudes
• Work with Brand Team and agencies to implement approved consumer research based on business knowledge gaps and requirements
• Master the in-touch process and its application in innovation and communication development.

New Product Development:

• Work with Brand managers and Sales team in order to develop and present all launch/re-launch campaigns at monthly S&OP meetings to ensure buy-in
• Follow the Launch/Re-launch SOP in order to achieve fast, efficient launches to market.

Brand Performance:

• Monitor the development of Net Sales and Market Shares in line with the Annual Marketing Plan via monthly performance analysis & reporting
• Work with Supply/demand in order to achieve forecast accuracy targets for assigned categories.

Requirements:

• Good organizational & analytical skills.
• Excellent influencing and communication skills.
• Takes responsibility, self-motivated and uses initiative.
• Strong team player and willing to support.

Qualifications and Skills:

• Good degree in Marketing or any Business related Course.
• Minimum of 3 years' experience in an FMCG company or agency industry.

Salary

Application Closing Date: Not specified

Application Instructions:

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