SOCIAL MEDIA MANAGER AT INVEALTH PARTNERS LIMITED

About Company:

Invealth Partners Limited is an Investment and Management company with a focus on creating investment opportunities and strategic partnerships in the African continent. The company is poised to create efficiency and viability in the Infrastructure, healthcare, energy, retail and commodity sector while attracting investment and management of this portfolio to ensure sustainable growth and directly impact on service delivery across targeted ecosystems.

Job Description:

• Develop and implement a comprehensive social media strategy that aligns with the company's marketing goals and brand identity.
• Conduct market research to identify target audiences, trends, and competitor activities.
• Create a social media calendar to schedule and manage content across various platforms.
• Define key performance indicators (KPIs) and establish metrics to measure the success of social media campaigns.
• Stay up-to-date with the latest social media trends, technologies, and best practices.
• Create engaging and informative content, including text posts, images, videos, and stories, tailored to each social media platform.
• Curate relevant content from external sources to share with the company's social media audience.
• Manage the company's social media channels, ensuring content is posted consistently and on schedule.
• Monitor social media conversations and respond to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with graphic designers and other content creators to produce high-quality visual assets.
• Build and maintain relationships with followers, influencers, and other key stakeholders in the company's industry.
• Moderate online communities and forums, ensuring a positive and respectful environment.
• Run social media contests, giveaways, and other interactive campaigns to increase engagement and grow the company's audience.
• Identify and engage with brand advocates and loyal customers.
• Track and analyze social media data to measure the performance of campaigns and identify areas for improvement.
• Generate regular reports on social media activity, including engagement rates, reach, and website traffic.
• Use data to optimize social media strategies and tactics, ensuring maximum ROI.
• Monitor social media sentiment and identify potential issues or crises.
• Develop and manage social media advertising campaigns to reach target audiences and achieve specific marketing goals.

Requirements:

• Strong understanding of social media platforms, including Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
• Excellent written and verbal communication skills, with the ability to create engaging content for a variety of audiences.
• Proficiency in social media management tools, such as Hootsuite, Buffer, or Sprout Social.
• Experience with social media advertising platforms, such as Facebook Ads Manager and Google Ads.
• Strong analytical skills, with the ability to track and interpret social media data.
• Knowledge of Nigerian social trends.
• Ability to work independently and as part of a team.

Qualifications and Skills:

• Bachelor's Degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in social media management, preferably in a Nigerian context.

Salary

Application Closing Date: Not specified

Application Instructions:

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