MARKETING EXECUTIVE, ANGLOPHONE AFRICA AT RIGHTCOM | MARKETING EXECUTIVE JOBS IN LAGOS

About Company:

RightCom is a cloud-based software company founded in April 2013. We provide customer experience management service and a complementary suite of enterprise software focused on survey and data collection, customer service management, queue management, digital signage, facial analysis, customer success, appointment booking, and data analytics. We are the #1 CX platform in Africa.

Job Description:

RightCom is seeking a strategic and results-oriented Marketing Executive to architect our growth across Anglophone Africa. This is a high-impact regional role designed for a marketer who can blend creative storytelling with aggressive B2B lead generation.

Based in Lagos, you will be the custodian of the RightCom brand for the region, managing everything from high-level PR initiatives to granular digital campaigns. As a bilingual professional, you will bridge the gap between our regional operations and our global brand standards. If you have 2–5 years of experience in SaaS/Tech marketing and a proven ability to manage both internal strategies and external agencies, we invite you to lead our expansion.

Requirements:

1. Regional Brand Architecture & PR

• Strategic Ownership: Build and execute a robust marketing and growth roadmap tailored specifically for the Anglophone African market.

• Collateral Production: Lead the creation of premium marketing assets, including technical brochures, cinematic brand videos, and data-driven client success stories.

• Thought Leadership: Orchestrate event sponsorships and PR initiatives that position RightCom as the definitive leader in the Experience Management (XM) industry.

2. Campaign Governance & Partner Management

• Omnichannel Execution: Develop and deploy digital and offline campaigns that align with regional revenue goals, overseeing the full content calendar and email nurturing sequences.

• Agency Oversight: Serve as the primary point of contact for outsourced PR, media, and marketing agencies, ensuring their output meets RightCom’s premium standards.

• Vendor ROI: Rigorously track and report on partner performance, ensuring maximum value on every marketing investment.

3. Analytics & Performance Optimization

• Data Intelligence: Track real-time campaign performance, utilizing data-driven insights to optimize ROI and scale successful tactics.

• Brand Consistency: Maintain a unified and authoritative brand voice across all digital and physical channels in the region.

• Reporting: Deliver comprehensive monthly reports to management, linking marketing activities directly to business growth.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree in Marketing, Communications, or a related field.

• Experience: 2–5 years of B2B marketing experience, with a strong preference for candidates from the SaaS or Technology sectors.

• Linguistic Mastery: Fluency in both French and English is mandatory, enabling seamless collaboration across RightCom’s African operations.

Core Competencies

• Technical Stack: Proficient in SEO, Marketing Automation, Social Media Management, and Analytics tools.

• Storytelling: Exceptional ability to translate complex tech features into compelling business value propositions.

• Creative Grit: A results-driven mindset with meticulous attention to detail and a flair for innovative campaign design.

Salary

Application Closing Date: Not specified

Application Instructions:

Click the button to apply