INFLUENCER BRAND MANAGER, RESERVE AT GUINNESS NIGERIA PLC

About Company:

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below:

Job Description:

• The Culture and Influencer Marketing team will be responsible for fostering brand thought leadership and enhancing brand reputation by developing a culture strategy that defines cultural platforms, gives a framework for strategy to execution and defines detailed in-culture strategy to execution for all strategic brands.
• This team is also charged with identifying, negotiating and executing strategic in-culture partnerships (platforms and influencers) across the region.
• This role requires a deep understanding of current cultural trends, influencer and advocacy marketing models and brand partnership capabilities, excellent communication skills, and the ability to build strong relationships with partners and stakeholders.

Responsibilities

• Grow brand MDS scores through relevant and authentic experiential marketing augmented by brand partnerships/sponsorships that build brand in-culture thought leadership.
• Execute a clear and well-planned cultural calendar through establishing a diverse network of influencers, leverage their endorsement to build cultural relevance for brands and experiences. Negotiate partnerships and cultivate relationships to enhance brand relevance.
• Co-ordinate content distribution across various channels, monitor content performance metrics and adjust strategies accordingly to optimize reach and engagement.
• Authentically integrate Diageo brands in cultural spaces: consistently execute compelling brand stories, content and campaign execution that is newsworthy, ultimately driving consumer engagement, shareability, and talkability.
• Partnership Management: collaborate with partners on co-branded initiatives, events, and campaigns to amplify reach and impact. Evaluate partnership effectiveness and ROI, making recommendations for future collaborations.
• Utilize analytics tools to track performance, analyze trends, and identify areas for improvement. Prepare regular reports and presentations for the team, highlighting achievements and opportunities.
• Track expenses, manage vendor contracts, and negotiate cost-effective solutions. Provide regular updates on budget utilization and forecasts to senior leadership.
• Foster a collaborative and high-performance team culture, identify training and development opportunities to enhance personal skills and capabilities. Conduct regular performance evaluations.
• Embedding Brilliant Execution: Manage events, sponsorships and stakeholders’ engagement regularly to ensure brilliant execution for brands across the portfolio. This will require a minimum of 70% customer, consumer and external stakeholder facing engagements and will include weekends.

Requirements:

• 5 years + experience in marketing in International premium spirits and/or FMCG/Luxury good categories. Candidates with similar experience in peer companies will have an added advantage.
• Must be digital savvy, understands what it takes to get into consumer conversations and confidently drive the Marketing Team and business to tap into opportunities.
• Track record of bringing successful new thinking into a business with a culture of experimentation, failing fast and learning quickly.
• Possess passion for the function and a drive to always push and apply new approaches/thinking from plans through to execution at pace.
• Can execute plans brilliantly to deliver business results.
• Possess real passion for in-culture work with a drive to always apply new approaches/thinking from planning through to execution.

Salary

Application Closing Date: Not specified

Application Instructions:

CLICK ON THE LINK BELOW TO APPLY