ACTIVATION MANAGER AT GRAND OAK LIMITED | MARKETING JOBS IN LAGOS

About Company:

Grand Oak Limited (GOL) - We are the largest Manufacturer of Spirits and Wines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them. There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging.

We are recruiting to fill the position below:

Job Description:

• To develop and execute brand activation strategies and promotional campaigns that enhance brand visibility nationwide, engage consumers, and drive sales growth.
• This role ensures that the brand’s presence is effectively communicated and experienced across various marketing channels and events within the traditional culture and festivals space.

Responsibilities

• Develop and implement brand activation strategies and plans to enhance brand visibility, engage consumers, and drive sales growth within the culture and traditional festivals space.
• Oversee the planning, execution, and evaluation of promotional campaigns and events to ensure successful and impactful brand activations that meet marketing objectives within the festival and cultural space.
• Manage the budget for brand activation activities, ensuring cost-effective use of resources to optimize spending and achieve a higher return on investment for promotional activities in traditional and cultural events.
• Work closely with the sales and marketing team to align brand activation efforts with overall marketing and sales strategies, ensuring cohesive and integrated marketing efforts that support business goals.
• Manage relationships with external vendors, agencies, traditional partners, and cultural stakeholders nationwide involved in brand activation activities, advertising, and sponsorship to ensure high-quality execution and delivery of promotional campaigns.
• Track and analyze the nationwide performance of brand activation activities and prepare reports and insights for management to measure campaign effectiveness and inform future marketing strategies.

Challenges:

• Security concerns when traveling to high-risk states.
• Limited manpower or support staff.
• No weekend off due to operational demands.

Planning and Organising:

• Micro: Monthly planning for campaigns and activation strategies.

Context of the Job:
Framework and Boundaries:

• This role is accountable for delivering impactful consumer engagement, optimizing resources, and maintaining detailed performance tracking. However, significant decisions, budget allocations, and strategic changes require approval from senior management.

Requirements:

• Minimum B.Sc. / HND in Marketing or its equivalent.
• Relevant professional certifications in marketing or brand management.
• Minimum of 5 years cognate experience.
• Experience in cultural events, festivals, or nationwide brand activation.

Key Competency Requirements:

• Strong interpersonal skills
• Strategic planning skills
• Budget management skills
• Consumer insight and market awareness
• Creativity and innovation
• Analytical skills
• Problem-solving skills
• Adaptability.

Operating Environment:

• Physical environment: Frequent travel nationwide.
• Hazards: Bad roads and exposure to security risks such as hoodlums.

Salary

Application Closing Date: 20th March, 2026

Application Instructions:

CLICK ON THE LINK BELOW TO APPLY