MARKETING OFFICER - (DIGITAL & OFFLINE) AT COMMUNITY TRUST NETWORK | MARKETING OFFICER JOBS IN ABUJA

About Company:

We are a Management consultancy firm providing a board range of services, advising and supporting students, individuals and client organisation succeed and achieve results.

Job Description:

We are seeking a dynamic, results-driven Marketing Officer to lead our student recruitment efforts. In the world of international education, your role is more than just marketing; you are a bridge to the future for aspiring students.

You will be responsible for a dual-pathway strategy: building a vibrant digital presence to capture leads and providing expert advisory services to convert those leads into successful admissions in the UK, USA, Canada, and Ireland. If you are a creative storyteller with a "sales-first" mindset and a deep understanding of the global study abroad landscape, we want you on our team.

Requirements:

1. Digital Ecosystem & Content Strategy

• Multimedia Content Creation: Utilize your graphic design and video editing skills to create high-impact content for TikTok, Instagram, and LinkedIn that demystifies the study abroad process.

• Lead Generation (SEO/PPC): Manage digital marketing campaigns—including SEO and email marketing—to identify and attract high-intent prospective students.

• Social Community Management: Maintain an active and engaging presence across all platforms, fostering relationships with students and parents in real-time.

2. Student Conversion & Advisory Excellence

• The Enrollment Journey: Drive sales by converting inquiries into formal applications, guiding students through program selection and admission requirements.

• Visa & Advisory Support: Act as a subject matter expert on visa processes and international education standards, providing the clarity needed to secure successful outcomes.

• Lead Nurturing: Use CRM systems to track student progress, ensuring consistent and professional follow-ups that increase conversion rates.

3. Outreach, Events & Market Research

• Event Coordination: Organize and lead high-conversion events, including educational fairs, webinars, and open days.

• Strategic Partnerships: Build and maintain long-term relationships with parents and international partner institutions.

• Market Intelligence: Stay updated on the latest study abroad trends and competitor recruitment strategies to ensure our offerings remain elite.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Experience: 3 years of proven experience in student recruitment and education consultancy.

• Technical Skills: Proficiency in Graphic Design, Video Editing, SEO, PPC, and CRM systems.

• Domain Knowledge: Familiarity with the education systems in the UK, USA, Canada, and Ireland is highly desirable.

Core Competencies

• Sales & Negotiation: Exceptional ability to "close the loop" and move leads to enrollment.

• Communication: Sophisticated interpersonal skills to handle sensitive student and parent inquiries.

• Agility: Ability to work independently in a fast-paced environment while managing multiple recruitment cycles simultaneously.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: recruitment@communitytrustnetwork.co.uk using the position as subject of email.