SOCIAL MEDIA MANAGER & CONTENT CREATOR EXECUTIVE AT REELFRUIT | SOCIAL MEDIA MANAGER JOBS IN LAGOS

About Company:

ReelFruit, founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to the local fruit value chain, produced, package and distribute locally made snacks that could sit on any shelf in the world!

Job Description:

We are looking for a creative powerhouse to serve as the voice and visual architect of our brand. As the Social Media Manager & Content Creator Executive, you won't just be managing platforms—you will be building a community. This role is designed for a digital storyteller who can write a "stop-the-scroll" hook, shoot and edit high-energy Reels/TikToks, and then dive into the analytics to explain why it went viral. If you are proactive, obsessed with digital trends, and know how to turn a brand objective into a trending conversation, we want you on our team.

Requirements:

1. Platform Governance & Community Management

• Brand Custodianship: Maintain the company’s social media presence, ensuring every post aligns with our visual identity and professional tone.

• Active Engagement: Monitor mentions, DMs, and comments in real-time to foster two-way conversations and maintain a high professional response rate.

• Publishing Excellence: Master the art of the schedule, ensuring content is delivered at peak engagement times across all platforms.

2. Content Architecture & Short-Form Video

• Video Production: Lead the end-to-end creation of high-impact short-form video (Reels, TikTok, Shorts), from storyboarding and filming to post-production editing.

• Strategic Copywriting: Draft compelling captions and CTAs that drive action, utilizing "hooks" designed for high retention.

• Content Calendaring: Develop and manage a structured, multi-channel content calendar that supports product launches and marketing campaigns.

3. Performance Analytics & Growth Strategy

• Data-Driven Insights: Go beyond "likes" to track reach, shareability, and conversion metrics using advanced platform analytics tools.

• Reporting & Optimization: Prepare monthly performance deep-dives that provide actionable recommendations for strategy pivots.

• Campaign Support: Partner with the Brand Manager to execute high-decibel digital launches and integrated marketing initiatives.

Qualifications and Skills:

Professional Background

• Education: Bachelor’s degree in Marketing, Mass Communication, or a related field.

• Experience: Minimum of 2 years of proven success in social media management or digital content creation.

• Technical Mastery: Demonstrated proficiency in video editing apps (CapCut, Premiere Pro, etc.) and social media management tools.

Core Competencies

• Creative Agility: Ability to think on your feet and respond swiftly to trending topics or dynamic situations.

• Strategic Writing: Strong copywriting skills with a deep understanding of brand voice.

• Organizational Grit: Masterful time-management skills to handle daily posting across multiple time-sensitive channels.

• Proactive Mindset: An open-minded, "always-learning" approach to the ever-evolving social media landscape.

Salary

Application Closing Date: Not specified

Application Instructions:

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