SEO & SEM SPECIALIST AT FAIRMONEY MICROFINANCE BANK | SEO & SEM SPECIALIST JOBS IN LAGOS

• We are hiring an SEO and SEM Specialist to transform search into a core acquisition engine for FairMoney.
• This role is responsible for driving organic and high-intent lead generation through SEO and Google Search Ads, while significantly improving our online visibility, traffic quality, and overall conversion performance.
• This is more than a technical optimisation role. We are looking for a growth-driven professional who can take full ownership of scalable, cost-efficient, and high-impact acquisition from search.
• The ideal candidate will lead strategies that increase visibility across priority keywords, grow organic traffic, and consistently generate qualified leads and application conversions through a data-driven SEO and SEM approach.

Key Responsibilities

• Own and execute the SEO and SEM strategy to drive high-intent, scalable user acquisition.
• Grow organic traffic and improve rankings for priority financial keywords that generate qualified leads and application installs.
• Lead Google Search Ads campaigns, optimising for cost-efficiency, lead quality, and conversion performance.
• Optimise the full search acquisition funnel from search query to landing page to lead to application and activation.
• Continuously test and improve landing pages, messaging, and user journeys to increase conversion rates.
• Identify and eliminate inefficient spend through deep analysis of search terms, user intent, and performance data.
• Track, analyse, and report on acquisition performance, including traffic growth, lead volume, conversion rates, and customer acquisition cost.
• Translate data insights into actionable recommendations that accelerate search-led growth.
• Collaborate with marketing, product, and growth teams to align search strategy with business objectives.