OPERATIONS SPECIALIST - ADVERTISING & SOCIAL MEDIA AT PALMPAY

About Company:

PalmPay is Nigeria's leading digital bank. PalmPay helps millions of individuals and businesses in Africa and Asia access the tools they need to thrive in the digital economy.

Job Description:

• Coordinate and execute advertising campaigns across digital channels (e.g., social media, display, paid search) from setup to reporting.
• Manage and support social media content calendars, scheduling, posting, and community engagement.
• Work closely with the marketing and growth teams to align campaign activities with user acquisition/activation/retention goals.
• Track, analyse and report on campaign performance and social metrics; suggest optimization actions.
• Support operational tasks, including campaign budgeting, vendor/agency coordination, asset management and workflow tracking.
• Collaborate with cross-functional teams (product, analytics, operations) to ensure campaign execution and user journey alignment.
• Maintain documentation of campaign processes, post-mortems, and insights for continuous improvement.
• Ensure adherence to brand guidelines, regulatory requirements, and internal operating standards.

Requirements:

• Strong analytical and problem-solving skills; ability to interpret campaign/social data and act.
• Excellent communication and collaboration skills; ability to coordinate vendors, agencies and internal stakeholders.
• Comfortable working in a fast-paced environment with multiple priorities.
• Proficiency with social media platforms (Facebook, Instagram, LinkedIn, etc), ad manager tools, and MS Excel or similar.
• Bonus: experience with campaign tracking, performance dashboards, and user-growth metrics.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1-3 years (junior) or up to ~4 years (mid-level) experience in advertising/digital marketing/social media operations—preferably in fintech or tech-enabled businesses.

Salary

Application Closing Date: Not specified

Application Instructions:

Click the button below to apply