HEAD, SALES & MARKETING AT ONYX BEAUTY HUB | SALES & MARKETING JOBS IN LAGOS

About Company:

Onyx Beauty Hub is a luxury hair brand that offer wholesale and retail of virgin hair and raw single donor hairs . We offer variety of hair textures, including straight, wavy and curly hairs. Our hairs are carefully sourced and selected from various donors in China,Vietnam,Laos, Cambodia, Philippines, India,Burma,Argentina

Job Description:

• Onyx Hair by Nelly is a fast-growing premium Nigerian hair brand with operations across Nigeria, the UK, US, and Canada.
• Founded by a nationally recognised entrepreneur, the business has grown rapidly — but now needs to transition from personality-driven sales to a structured, scalable revenue engine.
• We are hiring a Head of Sales & Marketing to build that system from the ground up.
• This is not a routine role.
• This is for a commercial leader who can fix broken systems, build new ones, and own revenue growth.

The Challenge (What You’re Walking Into)
Our recent internal audit identified key revenue bottlenecks:

• Heavy dependence on Instagram DMs with no structured follow-up system.
• No visibility into the sales pipeline or customer journey.
• Marketing spend not clearly tied to revenue (ROAS unclear).
• Website conversion systems not fully optimized.
• No unified leadership across sales and marketing teams.
• Untapped B2B opportunities (salons, resellers, distributors).
• Lack of a multi-channel sales strategy beyond Instagram.

Your Mandate

• Fix these. Build systems. Drive revenue.

Key Responsibilities
You will:

• Own and drive monthly and quarterly revenue targets.
• Build a structured sales pipeline (lead → conversion → repeat purchase).
• Lead expansion across website, WhatsApp, TikTok, B2B, and other channels.
• Oversee and align Sales, Customer Service, and Digital Marketing teams.
• Ensure all marketing spend is data-driven and ROI-focused.
• Build systems for customer retention and repeat sales.

What Success Looks Like (First 90 Days)

• CRM and sales pipeline fully implemented.
• WhatsApp & other sales channels activated.
• Website conversion rate improved to minimum 2.5%.
• At least 10 qualified B2B prospects in pipeline.
• Weekly commercial performance dashboard running.
• Paid campaigns delivering minimum 3x ROAS.
• Clear strategy addressing all identified bottlenecks.

Requirements:

• 5+ years in Sales / Marketing (with leadership experience).
• Proven track record of delivering significant revenue growth.
• Experience with digital marketing (Meta, TikTok, Google Ads).
• Experience with CRM, sales pipelines, or automation tools.
• Background in e-commerce, beauty, fashion, or FMCG is a strong advantage.

Who We Are Looking For:
You are:

• A commercial thinker, not just a marketer.
• Comfortable owning and delivering revenue targets.
• Experienced in building or fixing sales systems.
• Strong in data analysis and decision-making.
• Confident leading teams and challenging assumptions.

Salary

Application Closing Date: 25th April, 2026

Application Instructions:

Interested candidates should send their CV (PDF), a 1-page case study of a revenue problem you solved (with measurable results), and a short response (max 300 words) Which of the bottlenecks listed above would you prioritise in your first 30 days, and why? to: hronyxhairbynelly@gmail.com using the job title as the subject of the email.

Note: We are committed to building strong female leadership within our organization and strongly encourage qualified female candidates to apply.